For a more realistic perspective of success, it is necessary that your perspective is based on the SITUATION of this or that decision maker. What is the SITUATION of the Marketing Director to support my project/ What is the SITUATION of the CEO to choose my project? What is the CFO's SITUATION regarding financing my project? Everything revolves around you analyzing the SITUATION and not the DISPOSITION of your Financier.
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For you fundraising with for-profit companies, one of the most promising approaches in terms of strategies is to address the issue of Corporate Social Responsibility and, together with it, the need that every serious company, and concerned with meeting global goals in regarding ESG have. ESG has become a strategic approach and analysis widely used by institutional investors to evaluate a Company's sustainability performance.
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