Arquivos ONGs - Page 6 of 12

Marketing Digital: 4 benefícios que sua ONG terá estando online.

Mariana Andrade
24 de September de 2024
9 min read

Quando uma ONG investe no marketing digital, ela não apenas amplia sua visibilidade, mas também cria oportunidades valiosas para atrair parcerias de novos voluntários. O marketing digital permite que a organização se conecte com pessoas que compartilham dos mesmos valores e que estão dispostas a contribuir. Compartilhar histórias inspiradoras, atualizações sobre projetos e oportunidades de envolvimento nas redes sociais, por exemplo, ajuda a criar um sentimento de pertencimento e urgência. Isso incentiva aqueles que se identificam com a missão da ONG a se engajarem ativamente.

How to Calculate the Value of a Non-Profit Organization: Valuation Guide in Brazil

Ingesto
June 30, 2024
18 min read

The evaluation of an NGO must be a holistic approach that goes beyond financial numbers, reflecting the organization's social impact, sustainability, and tangible and intangible assets. Combining these methods can provide a comprehensive view of the NGO's value.

Unpublished study profiles CSOs created over 120 years in Brazil

Ingesto
February 22, 2023
2 min read

Unprecedented research by the Institute of Applied Economic Research (Ipea), published this Monday (13), presents a survey that covers the universe of more than 1 million civil society organizations (CSOs) formally created over a period of 120 years in the country . According to the research Dynamics of the Third Sector in Brazil: Trajectories of creation and closure of civil society organizations from 1901 to 2020, the majority profile of these CSOs is private associations (85%), based in the Southeast region (40%), with time average activity of 17.6 years, focused on the areas of “development and defense of rights and interests” (40.0%) and “religion” (24.6%).