Marketing Digital: 4 benefícios que sua ONG terá estando online.

  • Mariana Andrade
  • 24 de September de 2024
  • 9 min read

Quando uma ONG investe no marketing digital, ela não apenas amplia sua visibilidade, mas também cria oportunidades valiosas para atrair parcerias de novos voluntários. O marketing digital permite que a organização se conecte com pessoas que compartilham dos mesmos valores e que estão dispostas a contribuir. Compartilhar histórias inspiradoras, atualizações sobre projetos e oportunidades de envolvimento nas redes sociais, por exemplo, ajuda a criar um sentimento de pertencimento e urgência. Isso incentiva aqueles que se identificam com a missão da ONG a se engajarem ativamente.

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The evaluation of an NGO must be a holistic approach that goes beyond financial numbers, reflecting the organization's social impact, sustainability, and tangible and intangible assets. Combining these methods can provide a comprehensive view of the NGO's value.

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At the end of 2023, Decree No. 11,791/2023 was promulgated, which regulates Complementary Law No. 187/2021, on the Certification of Social Assistance Charitable Entities (CEBAS). The legislation put an end to the discussion that had lasted for years about the need for a law of this type to establish the necessary requirements so that philanthropic and charitable institutions could achieve tax immunity. Complementary Law No. 187/2021 establishes that to be considered a charitable entity, the legal entity must be non-profit, provide services in the areas of social assistance, health and education and be certified in accordance with legislation. It is necessary to reinforce that charitable entities need to be aware of the changes brought about by the New CEBAS Law, making the necessary adjustments to comply with all requirements.

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O Decreto 11.948/2024, que altera a regulamentação do marco regulatório das organizações da sociedade civil (OSCs), representa um marco histórico para o terceiro setor no Brasil. O decreto traz diversas inovações que visam fortalecer as OSCs, aumentar a transparência e a eficiência na gestão dos recursos públicos, e facilitar a celebração de parcerias entre o […]

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The vast majority of non-profit organizations arise from the altruistic volunteer work of their creators. The motivations for creating and maintaining a non-profit organization (NPO) even in the midst of great financial difficulties are complex. Several factors can influence this decision, and it is important to recognize that each organization has its own particularities and challenges.

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So we ask: Is it possible to sell a Non-Profit Institution – ISFS? Is it possible to sell your Non-Governmental Organization – NGO? Is it possible to “sell” and “buy” a CNPJ from a Civil Society Organization of Public Interest – OSCIP? or “buy” or “sell” your Foundation, Association, Religious Association, OSCIP, OS, and other related organizations?

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