SCREENING SECTOR OF THE MARKETING DEPARTMENTS OF COMPANIES THAT CONTRIBUTE TO INCENTIVE LAW PROJECTS

Sorting is a feminine noun that means the act or effect of sorting, separating, selecting; separation, selection, choice.

Every big company, (Profit real), which has an organized marketing department, should have a screening sector to analyze projects that have been approved by national, state or municipal incentive laws.

However, what many people don't talk about or explain is how these sectors work.

In our experience, we were able to carry out an analysis of these sectors, how they operate and how they are or are not integrated with the rest of the departments or the company's own administrative structure.

The main idea of these sectors would be: to receive the projects, analyze, check which proposals adhere to the company's cultural, social, educational or sports marketing plan, in that year, period or year, approve some and eliminate others, communicate to themselves, and, after all the technical and analytical procedures, deposit the money into the blocked account of the Project. Correct? None of that. What we realized in these years of working with fundraising is that there is a sector that has the simple and crystal clear objective of: NOT LEAVING YOUR Project GETTING ANYWHERE, this is the naked truth of many companies, many indeed. I won't say that everyone acts this way, because that would be hypocritical. However, the truth is that many companies are not interested in their Project reach those who have the ability to decide whether or not to enter their Project, and this, due to a series of factors, among them, we mention a few:

1. Many of these large companies simply do not have a screening sector for incentivized projects, or most of the time, the sector is confused with the marketing sector or department, and the people responsible for the general marketing part of the company end up doing this screening. in an artisanal way, without a minimum necessary structure, without adequate control, without professionals with experience in the area. Many people who work in the marketing department of these companies don't even know what tax exemptions or incentive laws are, they don't know who to send the demand to, who they should report to on the matter, it's a real mess, a total disorganization, which ends up, in fact, being part of the staging game of the existence of a screening sector that takes care of the projects that will be analyzed. In the end, the objective is: – that as few people as possible in the department know what it is about, so that control of the resource continues to be conducted by a small group of interested parties.
2. Many companies already have pre-chosen projects internally for the exercise and do not provide this information to third parties, as it could Seem that they are not being democratic in the distribution of resources for tax exemption, and this, of course, would end up having a negative impact on the company's image. These already chosen projects are of interest to the company itself, or to presidents or directors, or are artists external to the company, but who already have a years-long relationship with that company and end up being a type of project creator that meets the company's profile. .
3. Another very common situation is that the financier has institutions own (foundations), or from third parties who develop their own projects, that is, in addition to the financier having invested absolutely no real of their own resources, (because the tax exemption implies that the resources should be returned to the state), it will still put resources into a Project which he himself requested to be drawn up, according to his interests. In these cases, it is really difficult to screen projects, as, of course, the Project the financier himself will be chosen. In these cases, we realize that, many times, screenings or open notices are just a pretext to make the screening process smoother, as in reality there is no screening at all, as the projects are already pre-chosen.

In the next post we will describe the levels of decision-making within companies, we subdivide it into four instances: presidency, finance, marketing and screening.

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