If you are a Fundraiser or work in Fund-raising para um Projeto ou para Instituição ou Organização, hoje, mais do que nunca é fundamental saber o que significa ESG acronyms that integrate words Environmental (Environment), Social (Social) It is Governance (Governança Corporativa).

Logo abaixo extraímos uma explicação detalhada do site iberdrola, que trata de esclarecer sobre o tema.

In any case, the purpose of this post is to present a Deloitte Company Report. A Deloitte is a leader in Audit, Consultancy, Financial advisory, Risk Advisory, Tax Consulting and related services. With more than 177 years of work history and commitment to making a difference, our organization has grown in scale and diversity — there are around 345,000 people in more than 150 countries working to deliver these services — but our culture and values remain solid. Our organization serves four out of every five Fortune Global 500® companies.

E apresentamos logo abaixo uma Deloitte Research transformed into Report on a range of topics related to ESG, and in this report the opinion of 300 executivos seniores de contabilidade, finanças, jurídico e de sustentabilidade sobre o tema. A Deloitte encomendou uma pesquisa online no quarto trimestre de 2021 com 300 executivos de finanças, contabilidade, sustentabilidade e jurídico. “Executivos” são definidos como executivos seniores de finanças e contabilidade com uma antiguidade mínima de diretor ou diretor de risco, conselheiro geral, diretor jurídico e diretor de sustentabilidade. Os entrevistados refletem uma representação de empresas de capital aberto dos USA across multiple industries with revenue exceeding US$ 500 million (75% of respondents represented companies with revenue exceeding US$ 1 billion).

This Report was translated by the Google Translate translation engine, so it is important to take care with the content analysis.

For you fundraising with for-profit companies, one of the most promising approaches in terms of strategies is to address the issue of Corporate social responsibility and along with it, the need for every company that is serious and concerned about meeting global goals in relation to ESG have.

A ESG tornou-se uma abordagem estratégica e análise muito utilizada por e investidores institucionais para avaliar o desempenho em sustentabilidade de uma Empresa.

Therefore, when raising funds from large companies or large national or international conglomerates, perhaps one of the most efficient strategies is to Social responsability.

That's why it's a lot, but it's really important, as you Fundraiser be aware of this topic and do your homework by studying, analyzing, evaluating and converging part of your strategic effort to understand how companies are dealing with this issue and how this can become a differentiator in your fundraising model.

ESG – What it is and How It Works

A Responsabilidade Social Corporativa (RSC) é uma prioridade para as empresas realmente comprometidas com as comunidades onde estão presentes. Em plena crise climática, agravada pela pandemia da COVID-19, sua contribuição será fundamental para conseguir uma recuperação verde que promova um crescimento econômico sustentável, acelerando a transição rumo a sociedades descarbonizadas. Nesse sentido, os critérios ESG, que incluem indicadores relacionados ao meio ambiente, à sociedade e à governança corporativa são essenciais no momento de fazer investimentos mais responsáveis com o planeta.

Os critérios ESG permitem que as empresas façam investimentos socialmente responsáveis.

WHAT IS ESG

O conceito ESG integra as palavras Environmental (Ambiente), Social (Social) e Governance (Governança Corporativa), agrupando nesses três eixos os fatores não financeiros mais relevantes de uma empresa. Trata-se de uma abordagem estratégica e de análise muito utilizada por analistas e investidores institucionais para avaliar o desempenho em sustentabilidade. De fato, segundo a Janus Henderson Investors, empresa britânica de gestão de ativos globais, the initial three “are currently the cornerstone of sustainable and responsible investment by any company”. A sociedade e os Stakeholders exigem cada vez mais informações sobre a forma que as empresas administram as questões relacionadas à sustentabilidade.

Iberdrola, leader in ESG know more 

THE ESG CRITERIA

Investir de forma sustentável significa incluir aspectos adicionais aos financeiros na tomada de decisão de investimento, mais especificamente fatores ambientais, sociais e de governança corporativa. A seguir, baseando-nos no relatório Compreendendo os investimentos de acordo com os critérios ESG from S&P Dow Jones Indices, we analyze each of them:

  Environmental

Environmental criteria analyze the contribution and performance of a business in relation to environmental challenges, such as greenhouse gas emissions. greenhouse effect, The biodiversity protection, you water resources or the logging. Therefore, it uses metrics to evaluate the environmental impact of companies and their efforts to reduce them.

  Social

Social criteria evaluate the relationship between companies and their social environment — workers, local communities and citizens in general — considering aspects such as employment, health, safety, diversity, etc. It reflects, to a large extent, the company's corporate values and strengthens the ties established with communities.

  Governança corporativa

Os critérios de governança corporativa estão relacionados aos mecanismos de governança das empresas, aos direitos dos acionistas e às responsabilidades da diretoria executiva. Analisam os procedimentos de decisão das empresas, sua estrutura organizacional, os mecanismos de controle e os sistemas de compliance, entre outros.

ENVIRONMENTAL GOVERNANCE AND SOCIAL ESG

A management approach that integrates CSR means a different way of running companies, because it seeks create shared value for all your stakeholders, assim como considera a sustentabilidade dos modelos de negócio. O contexto atual, com as climate changes as the main challenge, this approach becomes more necessary than ever. The acronym ESG renews and updates the concept of CSR and organizes the most relevant factors around three axes, establishing a series of criteria that define what responsible and sustainable investment is.

The most widespread opinion about the relevance of ESG factors points to the conviction that Companies are more likely to be successful and generate excellent returns if they create value for all their Stakeholders. “We consider that a well-managed and responsible company, which cares about its employees, customers and the environment, is more likely to better resist and outperform its competitors. ESG analysis offers valuable perspectives on factors that can have a significant impact on a company's financial values and therefore helps to better inform investment decisions”, indicates the company Janus Henderson Investors.

What is a Socially Responsible Investment (SRI)

É um tipo de investimento que considera critérios ESG para selecionar os ativos financeiros objeto de investimento. The reasons range from the commitment to promoting certain social reforms, such as decarbonization da economia ou a diversidade e inclusão, até a convicção de que uma empresa com um bom desempenho ESG oferecerá uma melhor rentabilidade no longo prazo. Ou seja, é o investimento que contribui para o desenvolvimento sustentável, definido pela primeira vez em 1987 pelas Nações Unidas como aquele que satisfaz as necessidades do presente sem comprometer as necessidades das gerações futuras.

What are the ESG principles?

  SEE INFOGRAPHIC: What are the ESG principles? [PDF]External link, opens in new window.

WHAT ARE THE ESG PRINCIPLES?

Environmental:

• Climate change and emissions reduction
• Rational use of water
• Biodiversity
• Energy efficiency
• Reforestation
• Waste Management
• Circular economy

Social:

• Customer satisfaction
• Gender equality and diversity
• Support for vulnerable social groups and social aid
• Health and safety
• Contributions to the community
• Training
• Human rights

Governance:

• Sistema de governança corporativa
• Remuneration
• Cybersecurity
• Responsible supply chain
• Compliance system

AS OPORTUNIDADES QUE OFERECEM OS INVESTIMENTOS ESG

In 2008, the World Bank issued the first green bonus of history. In its first decade of existence, this new instrument mobilized more than 500 billion dollars for investmentsExternal link, opens in new window. focused on the development of renewable energy It is energy efficiency, sustainable mobility, Sustainable Agriculture and land uses, forests and ecological resources, water supply and wastewater management, sustainable infrastructures and solid waste management, such as technological waste. And so on, because socially responsible investing is an unstoppable trend that translates into enormous opportunities for the planet:

• Fighting climate change by reducing carbon footprint by companies and better use of natural resources.
• Encouraging research by promoting projects that benefit society, such as cancer research or support for the most vulnerable social groups.
• Development of new technologies with a positive impact on society, such as those that allow more sustainable buildings or smart grids.
• Boosting social improvements related to education, health, equality, integration or diversity.

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