How successful is a pickup? It's not just about having a network. My network of relationships from yesterday may no longer be useful for my fundraising today. Building and developing the relationship network is part of the issue, the most important thing is to develop and maintain the Social Capital of the relationship, this requires constant effort and investment.
We are living in difficult times because of the Corona Virus Pandemic, in this context Non-Profit Organizations are going through, perhaps, one of their worst moments, and it seems to me that, at least for now, things are not going to get better. So, what can we do to improve our Fundraising, minimizing the negative impact of this difficult period and, at the same time, increasing our income?
Personalize the “request”, the “order” as much as possible. It is not recommended to request a donation of R$ 50.00 reais to a donor who is able to donate millions. It is essential before starting any fundraising, to do your homework. Know your financier's niche, know your product, know the financier himself, know his habits, his tastes, his hobbies, know what types of projects he likes to contribute, which social actions he has the greatest adherence to.
Be concise and get their attention. This generation is growing up with access to an incredibly vast amount of information, much of it irrelevant to their lives. To survive, they had to learn to quickly filter and classify information. They are also adept at blocking out the “noise” of marketing. To grab their attention, provide an engaging, immediate experience and keep your messages brief and compelling.
Only 2.7% of the more than 820 thousand civil society organizations in Brazil received federal resources between 2010 and 2018, shows a survey carried out by the Institute of Economic and Applied Research (Ipea). The transfers amount to a total of R$ 118.5 billion, which is equivalent to 0.5% of the Union budget for the years included in the research.
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