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The Folder or prospectus is the name that designates a type of printed material similar to the Flyer, but with folds. The Folder is used when you want to provide a large number of guarantees, or when it is necessary to give an aesthetic appearance to a Message of informative or advertising content.

Prospecting customers consists of contacting potential consumers. Salespeople make calls to Leads that have the highest quality and closing potential — those that are most ready to receive a commercial offer.

Follow–up is the English term for follow-up. In Sales, it means carrying out actions right after a meeting or proposal presentation, with the aim of moving the lead forward in the purchasing process.

Link: A hyperlink, a link, or simply a link, is a reference within a hypertext document to other parts of that document or to another document.

Personal branding is a strategy used to create presence and authority, influencing a certain group through their history, knowledge and worldview. In other words, the term defines the awareness of each person's personal brand, in addition to the choice to manage that brand.

Bullet Point In typography, a bullet point is a typographic marker or glyph used to organize items in a list. Examples of using the list point: Item 1. Item 2. Item 3. The list point can take a wide variety of shapes, such as circle, square, diamond or arrow.