Prove the impact and return on social investment. Pay close attention to Transparency and governance. Search for private and international notices. Invest in digital marketing. Check the possibility of extending to sector 2.5.

These are five tips for organizations in the Civil society, made by the executive director of Ink Inspira, Carla Damião. The organization is a specialist in project management and a partner of the Social Entrepreneur Award.

According to her, these guidelines can be followed so that the sector is prepared for the demands of Jair Bolsonaro's government. The executive director had already addressed, in an interview with Folha in February, some of the expectations for changes in management.

FIND OUT THE TIPS GIVEN:

1) PROVE YOUR IMPACT AND RETURN ON SOCIAL INVESTMENT

The executive director of Ink Inspira stated that it is important to guard against any movement that could discredit the work of Social Organizations. A well-prepared impact assessment carried out ex-post (by third parties) has the weight of an audit and also becomes an important document for the strategic planning of the project. Third sector, points out.

“The Assessment of Social Impact aims to demonstrate the results and return on investment contributed to projects. In October 2018, a booklet from the Comptroller General of the Union was officially released with the good practices expected for impact assessment. This and other signs demonstrate a government tendency, continues

2) A LOT OF ATTENTION TO TRANSPARENCY AND GOVERNANCE

She highlighted that, with a focus on protection and credibility, issues of Transparency and good governance.

By using public resources, CSOs must always follow principles such as legality, impersonality, morality, publicity and efficiency, typical of public administration and provided for in the Constitution, he states.

As the responsibility for inspection lies with the public authorities, it is important that organizations that have never been inspected remain alert and comply with the regulations. Inspection is carried out by a Commission supervisory body that must issue an evaluation report on the service provided by the social organization.

According to Carla Damião, “if there is well-founded evidence of mismanagement of public assets or money, those responsible for supervision may request the blocking of the entity's assets and the seizure of the assets of its directors.

She also advises that if the organization does not feel capable of carrying out this analysis, it should seek consultancy that can help it diagnose the current situation. Pointing out gaps and helping the organization to bring everything up to date. Ink Inspira also provides this consultancy, called 'organizational diagnosis'.

3) SEARCH PRIVATE AND INTERNATIONAL NOTICES

Another point highlighted by the executive director is not to depend solely on one source of resources. But for organizations that developed through public notices, it is a good tip to start looking for notices from private companies and even international notices.

Private notices are provided by Initiative private with or without profit. In them, the transfer of financial resources comes from companies and organizations in the Civil society, such as associations, foundations, institutes and international cooperation agencies. International funders can come from various sources: they are government agencies from developed countries, UN agencies, NGOs, from small to large, that finance projects around the world. In this case, there is from the Foundation Bill & Melinda Gatesao Bottom Red Umbrella Fund.”

4) INVEST IN DIGITAL MARKETING

Carla Damião points out that a good image is always welcome, especially in difficult times and that the Social Marketing it can help the organization to become stronger, to bring in new investors, to gain public sympathy and even to increase its revenue range.

The concept of cause marketing is still closely related to companies that use this strategy to increase their sales while contributing to a social cause, however, cause marketing and its tools can greatly contribute to mobilizing CSOs' resources. There are already several digital marketing actions that aim to strengthen the Sustainability financial institutions of the Third sector through programs Donation and events for fundraising purposes.”

5) CHECK POSSIBILITY OF EXTENSION TO SECTOR 2.5

According to the executive director of Ink Inspira, for organizations that have some type of Product or service that is already or could be commercialized, a good option is to start studying sector 2.5, as a complementary form of income.

The idea is not to 'change CNPJ', but to open a complementary company that could, as the main purpose of the business, be the organization's main donor. The idea is to be able to charge more competitive prices, increasing the revenue margin that will be donated to the OSC. To begin this process, it is important to start a business plan and understand the feasibility and Sustainability of model. If there is a possibility of gain and a team prepared to act, the new company can become an essential arm of the organization that works as its ally in fundraising