Philanthropy and electronic games. This encounter could have been considered unlikely in the past, but today it is an increasingly frequent reality. And, through a game, there is the possibility of opening an online dialogue, especially with younger generations, to promote social engagement.

A study by consultancy Accenture, released in April this year, estimated that the direct and indirect value of the gaming industry is greater than US$ 300 billion, pointing out that this market is bigger than that of music and cinema combined.

One of the business models in several online games is the sale of calls “skins” (when the image of a game character can be changed, for example, with different clothes, weapons or powers).

And it was through the sale of a “skin” especially that the company Riot Games managed to raise money among game players League of Legends, more of US$ 6 million to be allocated to social institutions.

Players voted in April 2020 to choose which of the 46 NGOs selected by the campaign would receive a greater amount of resources, with each of the institutions having already secured at least US$ 10 thousand.

O Program Aqui Se Faz, Aqui Se Doa spoke with the publicist and CEO of the e-sports Vivo Keyd, Tiago Xisto.

He cited the case of the cell phone game Cyber Hero, launched by Vivo Keyd, in which a Partnership with the company Ribon so that people could, through the virtual game, help real social projects. Thus, the engagement made when seeing an ad or the number of hours played generate donations to the Third sector.

Tiago explained that the sense of community in the gaming world is very great. This scenario is conducive to generating support for Charity and to address important social issues.

“People have fun, engage, play, move the community and, in addition to all this, we can embrace a social cause. I see this gaming platform as, in fact, a great communication channel to talk to this young audience. And we can talk about any topic”, stated in the interview.

News Extracted: Infomoney per Rodolfo Stipp Martino