For a more realistic perspective of success, it is necessary that your perspective is based on the SITUATION of this or that decision maker. What is the SITUATION of the Marketing Director to support my project/ What is the SITUATION of the CEO to choose my project? What is the CFO's SITUATION regarding financing my project? Everything revolves around you analyzing the SITUATION and not the DISPOSITION of your Financier.
Meet your potential financier. There is no point in taking the financier's phone data and starting to call, forward emails or messages to the company or individual. In-depth knowledge of the financier's relationships, tastes, hobbies, activities, leisure activities, friends, social networks, etc. is essential. This all aims to make your capture more assertive.