The latest changes to the old Rouanet Law – Culture Incentive Law – are generating concerns in the artistic area. Different from what was expected, which is to expand Investments and create recovery mechanisms for the cultural sector, the Federal Government's new measures bring restrictions, exclusions of content and limitations in the decision-making process.
See below the main changes published yesterday, July 27, 2021, in the Official Gazette:
1. Weakening of the CNIC
From now on the Commission National Culture Incentive ceases to be a deliberative body and becomes an appellate body that no longer deliberates.
2. Inclusion of Sacred Art
In practice, this already happened and Sacred Art already uses the resources of the Law, but the Decree imposes the inclusion of representatives in the CNIC. The measure is an old request from the evangelical bench to use such resources to restore religious temples with resources from the law.
3. More powers for the president of the CNIC
With the advent of the new law, the president of the CNIC will be able to veto projects unilaterally without the need to consult the other members of the CNIC Commission. Today the decisions are made by André Porciuncula Alay Esteves, captain of the Bahia PM.
4. Performing Arts is no longer included
Despite the admissibility of the projects being presumed, the term “Performing Arts” was eliminated. Fine arts and Sacred Art took their place.
5. Internal regulations of the CNIC for the Minister
From now on, the CNIC's internal regulations will no longer be deliberated internally. On the contrary, the Special Secretary for Culture and the Ministry of Tourism will be responsible.
6. Creation of list of relevant institutions
The Special Secretariat for Culture and the Ministry of Tourism will be able to say which institutions are relevant or not relevant. Which unilaterally may make it possible or unfeasible to release resources to a given institution.
7. Projects with changed annual plans
Projects that have Scope Annual coverage is only permitted for relevant institutions (item 6) and public museums, material and intangible heritage and cultural training actions.
The 10 Individuals who financed Rouanet the most in 2021
| N. | Federation unity | Encouraging | Pronac | Name of Project | Vl.Captado |
| 1 | São Paulo | RICARDO VILLELA MARINO | 202169 | The Marrom Show – The Musical | R$ 380,000.00 |
| 2 | São Paulo | Patrice Philipe Nogueira Baptista Etin | 185151 | Restoration, Conservation and Modernization – MASP Building and Collection | R$ 300,000.00 |
| 3 | São Paulo | GILSON FINKELSZTAIN | 183890 | Jewish Museum of São Paulo – Biannual Plan 2019 / 2020 | R$ 225,000.00 |
| 4 | São Paulo | Domingos Figueiredo de Abreu | 210367 | WINTER | R$ 210,000.00 |
| 5 | São Paulo | SERGIO AVILA DORIA MARTINS | 201797 | Stories Beyond Walls | R$ 200,000.00 |
| 6 | São Paulo | Tiago Marques Pessôa | 203525 | Multi-Year Activity and Maintenance Plan Institute Inhotim – 2021/2024 | R$ 180,000.00 |
| 7 | São Paulo | CANDIDO BOTELHO BRACHER | 211623 | 27th IT’S ALL TRUE – INTERNATIONAL DOCUMENTARY FESTIVAL | R$ 161,000.00 |
| 8 | São Paulo | PEDRO LOPES ASPRINO | 205075 | Guitar Online recitals, interviews and recording of EPs | R$ 160,000.00 |
| 9 | Rio Grande do Sul | JADNA SAVI DE FREITAS | 182314 | Reconstruction of the Cultura Artística Theater – Second Phase | R$ 150,000.00 |
| 10 | Rio Grande do Sul | Jane Savi De Freitas | 182314 | Reconstruction of the Cultura Artística Theater – Second Phase | R$ 150,000.00 |
WHO THEY ARE AND WHAT THEY DO
Ricardo Villela Marino:
Ricardo Villela Marino is CEO of Itaú's Operation in Latin America and member of the Board of the holding company Itaúsa, which comprises Itaú. The bank is the largest private financial institution in Brazil, with a market value of over R$ 300 billion. Ricardo Villela is still a shareholder in the group.
Ricardo Villela Marino is also president of Institute PDR, an organization founded in 2014 that aims to invest and prepare new entrepreneurs with a bias towards social transformation.
Patrice Philipe Nogueira Baptista Etin
Patrice Philippe Nogueira Baptista Etlin is a businessman with participation in 43 CNPJ before the RFB in the following States: SP, PR, PE, RJ, MG, DF. Of these companies, 10 are Active, 32 of which are Headquarters and 11 are Branches. The oldest company is PARANAGUA MOVIMENTACAO DE CONTEINERES PARTICIPACOES S/A, opened on 11/17/2010 and currently DOWNLOADED. The most recent is CI&T SOFTWARE S/A, opened on 10/21/2021 and currently ACTIVE. The companies' share capital amounts to approximately R$ 1,992,360,058.43. Patrice currently has 186 partners in other companies registered with the CNPJ. Check below which companies and partners Patrice has.
Patrice Philippe Nogueira Baptista Etlin is an entrepreneur who has been in charge of 8 different companies.
He is President of the Big SA Group, President of GTM Holdings SA, President of the Big Brasil SA Group, President of Allied Tecnologia SA and Managing Partner of Advent do Brasil Consultoria e Participações Ltda.
He is also on the board of Restoque Comércio e Confecções de Roupas SA and TCP Participações SA and is president of the Latin American Venture Capital Association.
In his past career he held the position of President of International Meal Co. Alimentacao SA, Founding Partner of International Venture Partners Ltd., President of Fidelity National Participações Ltda. and Director of Espaço Matra Marconi.
Mr. Nogueira Baptista Etlin has a degree from the University of São Paulo, an MBA from INSEAD and a postgraduate degree from École Centrale Paris.
Extracted Information It is Here
Gilson Finkelsztain
Gilson Finkelsztain is the current president of B3 (Brasil, Bolsa, Balcão), the largest stock exchange in Latin America and the only one operating in Brazil. He took up the position at B3 in May 2017, after Edemir Pinto left the financial market.
Previously, Gilson Finkelsztain was in charge of Cetip (he became director in 2013) which merged with BM&FBovespa and gave rise to B3.
Gilson Finkelsztain has a degree in civil production engineering from the Pontifical Catholic University of Rio de Janeiro (PUC-RJ).
With more than 24 years of experience in the financial market, he is also specialized in Institute European Business Administration (INSEAD).
He began his career in the financial market in Citibank, in 1993. At the institution, he held management positions both in Brazil and in units in Mexico and the United States.
Filkenstein remained at Citibank until 2007 – at that time, he was already director of treasury sales.
He was then a member of the bank's executive committee. Investments North American JP Morgan in Brazil. His career at the institution lasted until 2010.
Domingos Figueiredo de Abreu
Mr. Domingos Figueiredo de Abreu has served as Executive Vice-President and Member of the Executive Board of Banco Bradesco SA since January 3, 2012. Prior to that, he also held the position of Investor Relations Officer of the Company until January 3, 2012 Previously, he served as Member of the Executive Board and Managing Director of the Company since March 2002. He is a Member of the Bank's Ethical Conduct Committee, Integrated Risk Management and Capital Allocation Committee, and Capital Allocation Committee. Sustainability, Executive Disclosure Committee and Compliance and Internal Controls Committee. He was admitted to Banco Bradesco SA in December 1981. He was elected Departmental Director in June 2001 and Managing Director in March 2002. He was Director of Banco BCN SA from December 1997 to June 2001. He is a Member of the Board of Directors of Foundation Bradesco and Member of the Board of Directors of Foundation Institute of Diseases of the Digestive System and Nutrition (FIMADEN). He has also been an Alternate Member of the Board of Directors of CPM Holdings Limited since March 2006. He was a Director of Banco BCN from December 1997 to June 2001 and an Alternate Member of the Board of Directors of CPM Braxis SA from October 2001 to March 2007. Graduated in Economics from the Faculty of Economic Sciences of the University of Mogi das Cruzes and in Accounting Sciences from Centro Universitário Foundation of Teaching for Osasco, with a postgraduate degree in Financial Management (CEAG) from Foundation Getulio Vargas (FGV) and Executive MBA in Finance from IBMEC- Institute Brazilian Capital Market.
Sergio Avila Doria Martins
It was not possible to extract more precise information about this Individual. Therefore, we decline to present information with the slightest credibility.
Tiago Marques Pessôa
Director of Banco Morgan Stanley SA
Extracted Information, RFB It is Linkedin
Candido Botelho Bracher
Candido Bracher is the CEO and shareholder of the holding company Itaú Unibanco, one of the most successful Brazilian groups on the stock exchange. Candido spent his entire professional career in the financial sector, working in institutions such as: Banco Itamarati, Bahia Corretora, Banco da Bahia Investimento, Banco de Desenvolvimento do Estado de São Paulo – Badesp and BBA.
In November 2016, Candido Bracher assumed the presidency of the Itaú group, the largest private financial institution in Latin America.
The executive comes from an aristocratic family and has a career in the field. His father is Fernão Bracher, who on his CV has a career as the 10th President of the Central Bank of Brazil and one of the founders of BBA.
Candido has a degree in business administration from Faculdade Getúlio Vargas – FGV.
Pedro Lopes Asprino
It was not possible to extract more precise information about this Individual. Therefore, we decline to present information with the slightest credibility.
Jadna Savi de Freitas
Jadna Savi De Freitas is a businessman with participation in 8 CNPJs before the RFB in the following States: RS, SC. Of these companies, 4 are Active. The oldest company is FAZENDA REVOREDO LTDA, opened on 02/19/1981 and currently ACTIVE. The most recent is JMAF PARTICIPACOES LTDA., opened on 11/09/2015 and currently DOWNLOADED. The companies' share capital amounts to approximately R$ 30,853,096.00. Jadna currently has 33 partners in other companies registered with the CNPJ. Check below which companies and partners Jadna has.
Extracted Information It is More
Jane Savi de Freitas
Number of Company(s) that belong or have previously belonged to Jane Savi De Freitas: 8, Jane Savi De Freitas is or has been a Partner of: 1 Company(s) in the State of Jane Savi De Freitas is or has been a Partner (a) of: 7 Company(s) in the State of SC, Share capital of the Company(s) of Jane Savi De Freitas is: R$ 30,854,096.00.
List Characteristics
From the list of Individuals who financed the most Rouanet Law in 2021 there is a predominance of the male gender, 8 men against 2 women, and these two women are related, Jane and Jadna, perhaps they are sisters.
It is important to note that from this list, 8 financiers declared their domicile in São Paulo and 2 in the State of Rio Grande do Sul, coincidentally to Jadna and Jane.
In the list of SALICT in 2021 There are also some names of Individuals, but they use CNPJs of legal entities in the register. I couldn't understand why this feature was on the list. In any case, I avoided including in this list the CNPJs Funders and I am active exclusively in the largest donors of the exercise Individuals who present in the SALIC registration through CPF.
Guidelines for Fundraisers
If you have submitted or are in the process of submitting a Project with the Tax Exemption Legislation, more specifically with the Rouanet Law, it is essential to be aware that the Fundraising process is difficult by nature, as there is much more demand than supply.
So, if you want to achieve a minimum of success in your fundraising process, pay attention to the details below:
- Meet your potential financier. There is no point in taking the financier's phone data and starting to call, forward emails or messages to the company or individual. In-depth knowledge of the financier's relationships, tastes, hobbies, activities, leisure activities, friends, social networks, etc. is essential. This all aims to make your capture more assertive.
- Know your Project deeply and be able to convince any financier about the importance and relevance of it. If you are unable to do this, it will be difficult for you to be successful in your fundraising.
- As the Tax Exemption legislation and all its content are public, anyone has access to the names of financiers and also to telephone data, emails and addresses. Therefore, most companies created a banker, aiming, in the worst case scenario, for their funding to go nowhere. Therefore, it is common for many fundraisers to spend weeks, months and even years raising funds without ever receiving a financial contribution. The excuses are the most interesting possible: – you're having lunch, – you're traveling, – you're not in the room, – you're not coming back today, you'll only be back tomorrow afternoon, – you're not answering, – you're traveling, – your emails did not arrive, – sends again, – information is missing, – we are not interested, etc., etc., etc. When you see it's been weeks, months. So let me be clear, it is not enough to know the name, telephone number, emails, addresses and social networks of your funder, you need to create a network and to do this you need to access the networks of friends and colleagues of your potential funder.
- Well, lastly, another thing that you as a fundraiser will find a lot of. The Legal Entities of Profit real, those that are able to provide resources via the Rouanet Law, have strategies to finance their own projects through Organizations of the Civil society – CSOs, directly or indirectly linked to the company. That's why you see that most large companies have their own Institution, Foundation Roberto Marinho, Foundation Bradesco, Foundation BB, Foundation Itaú Social and so on. Thus, it ends up that the resources, which are actually not few, end up being directed to those who need them least, the large companies.
IMPORTANT INFORMATIONS
All information and content was extracted from the Database of SALICT NET which is public and objective Transparency with dealing with public affairs.
Information about donors and financiers was also extracted from specialized websites on the Internet and the data can be consulted on the links where the information was collected.
Therefore, if due to some mistake the information is not completely reliable, please send us an email. Message below so that we can make the necessary changes.
Full list
Below is the complete list of Rouanet Financiers for 2021 for Individuals and Legal Entities. I also clarify that in order to comply with Access to Information legislation, I extracted sensitive information from the list such as addresses, emails, telephone numbers, social networks and CPF numbers of the Funders.
Physical person
| UF | Encouraging | Kind of person | Pronac | Name of Project | UF of Project | Value Captured |
|---|
Legal person
| UF | Encouraging | Kind of person | Pronac | Name of Project | UF of Project | Vl.Captado |
|---|
IMPORTANT
This site does not create, edit or alter the content displayed. The entire data collection process whose result culminates in the following information is carried out automatically, through public sources by the Access to Information Law (Law No. 12,527/2011). Therefore, this website and its content do not replace the original sources of information, do not guarantee the veracity of the data or that they are up to date. The system can mix homonyms (people with the same name). Pay attention to the Legal Notice.
If you have any questions regarding this post, please contact me.
