Description

In this book, José Alberto Tozzi deals with the Sustainability of NGOs from an economic perspective, that is, it presents a methodology for entities to remain active, carrying out their mission with as little financial dependence on third parties as possible. This method is the transformation of the fundraising process into a Product Sales social, which sees the NGO as a business, although it does not aim to Profit. Here, NGO managers, public managers and private managers who have contact with and finance these entities will be able to learn how to: Manage professionally, through processes and with planning Develop a fundraising plan Develop projects that have a high potential for success Make good financial management.