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The Folder or prospectus is the name that designates a type of printed material similar to the Flyer, but with folds. The Folder is used when you want to provide a large number of guarantees, or when it is necessary to give an aesthetic appearance to a Message of informative or advertising content.

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Prospecting customers consists of contacting potential consumers. Salespeople make calls to Leads that have the highest quality and closing potential — those that are most ready to receive a commercial offer.

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Follow–up is the English term for follow-up. In Sales, it means carrying out actions right after a meeting or proposal presentation, with the aim of moving the lead forward in the purchasing process.

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Link: A hyperlink, a link, or simply a link, is a reference within a hypertext document to other parts of that document or to another document.

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Personal branding is a strategy used to create presence and authority, influencing a certain group through their history, knowledge and worldview. In other words, the term defines the awareness of each person's personal brand, in addition to the choice to manage that brand.

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Bullet Point In typography, a bullet point is a typographic marker or glyph used to organize items in a list. Examples of using the list point: Item 1. Item 2. Item 3. The list point can take a wide variety of shapes, such as circle, square, diamond or arrow.

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