The best engagement rates will be
provided by Transient content
With more and more brands trying to connect with audiences across a variety of social channels, people's attention span is on the decline.
Companies need to quickly figure out what's best for their audience in order to drive better engagement and greater brand loyalty.
Here are five crucial social media trends that will have the most impact on your social media strategy in 2018 and beyond.
1. Transitional content will provide the best engagement rate
Snapchat led to the popularity of ephemeral content. With 10 billion daily video views , no trader can ignore the platform that Snapchat provides. It is the best way to reach millions of young people and the Generation Z.
Ephemeral content is short-lived, and the longest it can last up to 24 hours. After that, it disappears forever.
This can Seem scary for marketers, but with the popularity of this type of content, it is forcing developers to build ephemeral content marketing strategies.
There are several advantages that ephemeral content offers:
- Content that is short in duration is thought to be more authentic versus sponsored ads or posts from spam that aimed to push customers to make purchases.
- The content is lost within a few hours, so it effectively raises the potential of the (Fear Missing Out – Fear of missing an opportunity), FOMO. As a result, the public takes quick action and marketers gain from it.
- Users can access content easily with the help of instant codes or QR codes.
- Ephemeral content gives you the attention of potential customers, which is, without a doubt, the most prized commodity on the internet today.
Have a plan to reach your audience with the help of a marketing strategy of ephemeral content that essentially revolves around the production of content (videos and images) that is capable of engaging audiences in the shortest possible time.
2. Content that engages audiences on a personal level will be appreciated more
84% Millennials don't trust traditional advertising, so it doesn't make sense to create content that is written from a commercial point of view.
People don't like content that isn't relevant to them. Instead, content that is personalized and based on the user's people is more likely to be read and shared.
With buyer personas, you get an exact answer to what your audience wants instead of guessing. It is much better prepare content that solves users’ problems .
Know your target market and create one persona based on age, gender, education level, income, tastes, location, etc.
Adopt one narrative approach and narrate the story in a way and language that your audience understands best.
Reach out to influencers and ask them to share their brand stories. eMarketer predicted that opinions of around People's 45% People who buy online are affected by other people's opinions. Influencers are people who are connected with their audience on a personal level and can offer the best engagement, often leading to direct sales, with simple recommendations.
Platforms like Influence.co can help you find influencers related to a particular niche. Furthermore, Reaching out to influencers also brings search engine optimization gains, as brands can reach a much wider audience in the shortest possible time.
Engage with the audience on a personal level. Comment on their posts, share their voices, tag them and respond to them when they need you.
3. Companies that leverage the power of bots social chat channels for customer service will win the game
Gartner predicted that by 2018, around 30% of conversations will be supported by machines.
A chat is a software application created to simulate a human conversation. It's like a friend to the customer. It assists people 24/7 and helps improve revenue by creating long-lasting relationships with potential customers.
For businesses that have thousands of followers, adopting a personalized marketing strategy for each customer that requires responding to follower comments can be a daunting task. Chat bots can help creating one-to-one interactions with each follower and immediately responding to questions asked by them. They are fast, they initiate timely responses, and they are always polite, regardless of how bad the customer's responses are.
Brands that use chat bots for customer service are sure to win the hearts of the public and finally defeat their competitors.
4. Live and interactive streaming will be the next big thing
Facebook already offers live entertainment via Facebook Live, and businesses should use it to reach their niche audiences.
Live uploading requires commitment from the audience, so it will automatically keep those disinterested.
Furthermore, with interactive broadcast channels like Now , the single way of life is converted into Two-way streaming, which allows people to talk to each other. The best part is that your audience doesn't need to download another app. Integrates with existing applications and allows brands to reach consumers in real time.
5. AI and image recognition have already begun to transform social media marketing
Social media is no longer a text business for marketers. With about 3.2 billion photos Being shared every day on platforms like Facebook, Instagram and Snapchat, the trend is towards visual content.
With tools like Einstein Vision for Social Studio, brands now have the power to search for images related to their brands on social media. This one Product from the Salesforceand uses artificial intelligence algorithms like Einstein Image Classification for image recognition, along with visual search, brand detection and product identification.
Brands quickly need to capitalize on this visual phenomenon as People are more likely to share and comment on posts that contain images. With the THERE Instead, it has become easier for marketers to find images that do not have text keyword mentions in them. Furthermore, image processing will provide better metrics and accurate data to discover the minute details that remained inaccessible before AI.
We expect many changes to the social media landscape in 2018, which means the role of social media marketers is expanding. Mobile-first is the strategy to adapt, and you just need to combine the power of inbound marketing with the strategies discussed above to take your business to the next level.
