{"id":9289,"date":"2020-04-22T12:00:08","date_gmt":"2020-04-22T12:00:08","guid":{"rendered":"http:\/\/rubenssantana.com\/?p=2413"},"modified":"2020-04-22T12:00:08","modified_gmt":"2020-04-22T12:00:08","slug":"tendencia-de-captacao-para-2020-i","status":"publish","type":"post","link":"https:\/\/ingesto.org.br\/en\/tendencia-de-captacao-para-2020-i\/","title":{"rendered":"Funding Trend for 2020 \u2013 I"},"content":{"rendered":"<p><strong>Fundraising Trends for 2020<\/strong><\/p>\n\n\n\n<p>In recent years, the world has been talking a lot about the Millennial generation. While nonprofits continue to be responsible for the generation of Millennials since they are the majority of today&#039;s workforce, now is the time to start examining the <strong>Generation Z<\/strong>.<\/p>\n\n\n\n<p>Its members were born after <strong>1996 <\/strong>and represent <strong>27%<\/strong> of the estimated population.<\/p>\n\n\n\n<p>They are also sometimes called <strong>\u201ciGen\u201d<\/strong>, a term that denotes the digital and cloud natives that make up this generation. A <strong>Generation Z<\/strong> represents a quarter of the American population and, in 2020, will be responsible for <strong>40%<\/strong> of all consumers. Understanding them will be fundamental to the success of your institution in <strong>2020<\/strong> and the next decade.<\/p>\n\n\n\n<p>O <strong>Global Giving Trends Report<\/strong> noted that members of the <strong>Generation Z<\/strong> are interested in supporting many different causes. The main causes they are interested in are the social inclusion of young people, animal protection causes and the protection of people&#039;s rights. The members of <strong>Generation Z<\/strong> are also quite passionate and are willing to help as <strong>volunteers<\/strong>.<\/p>\n\n\n\n<p>Although the majority of <strong>Generation Z<\/strong> has not yet entered the job market, they are very motivated to do \u201cgood\u201d and give back. But be authentic \u2013 the digital natives of <strong>Generation Z<\/strong> can quickly determine whether an organization is being truthful.<\/p>\n\n\n\n<p><strong>What can your institution do?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Be concise and get their attention. This generation is growing up with access to an incredibly vast amount of information, much of it irrelevant to their lives. To survive, they had to learn to quickly filter and classify information. They are also skilled in <strong>block out marketing \u201cnoise\u201d<\/strong>. To grab their attention, provide an engaging, immediate experience and keep your messages brief and compelling.<\/li><li>Mobile, Mobile, Mobile. A <strong>Generation Z<\/strong> It is the first generation for mobile only. The members of <strong>Generation Z<\/strong> passam muito tempo em seus telefones, preferindo realizar todas as atividades online dessa maneira.&nbsp;Seu site e sua p\u00e1gina de doa\u00e7\u00e3o devem ser otimizados para celular.<\/li><li>Visuals are important. A <strong>Generation Z<\/strong> spend a lot of time on visual platforms like <strong>Instagram<\/strong>. When trying to communicate with the <strong>Generation Z<\/strong>, it&#039;s important to emulate these platforms and create and use authentic images. In addition to photos and videos, infographics are also a great tool for relaying data in a memorable and digestible way. Use visuals to tell captivating stories.<\/li><\/ul>\n\n\n\n<p>Good Luck, if you need anything, we are here.<\/p>","protected":false},"excerpt":{"rendered":"<p>Be concise and get their attention. This generation is growing up with access to an incredibly vast amount of information, much of it irrelevant to their lives. To survive, they had to learn to quickly filter and classify information. They are also adept at blocking out the \u201cnoise\u201d of marketing. To grab their attention, provide an engaging, immediate experience and keep your messages brief and compelling.<\/p>","protected":false},"author":1,"featured_media":2414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_joinchat":[],"footnotes":""},"categories":[467],"tags":[923,764,924,130],"class_list":["post-9289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-captacao","tag-geracao-millennials","tag-geracao-z","tag-igen","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00eancia de Capta\u00e7\u00e3o para 2020 - I - Ingesto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingesto.org.br\/en\/tendencia-de-captacao-para-2020-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancia de Capta\u00e7\u00e3o para 2020 - I - Ingesto\" \/>\n<meta property=\"og:description\" content=\"Seja conciso e chame a aten\u00e7\u00e3o deles. 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