{"id":4750,"date":"2021-08-18T13:31:41","date_gmt":"2021-08-18T13:31:41","guid":{"rendered":"https:\/\/rubenssantana.com\/?p=4750"},"modified":"2021-08-18T13:31:41","modified_gmt":"2021-08-18T13:31:41","slug":"doacoes-atraves-de-jogos-online-podem-ajudar-na-captacao-de-recursos-para-sua-organizacao-sem-fins-lucrativos","status":"publish","type":"post","link":"https:\/\/ingesto.org.br\/en\/doacoes-atraves-de-jogos-online-podem-ajudar-na-captacao-de-recursos-para-sua-organizacao-sem-fins-lucrativos\/","title":{"rendered":"Donations through Online Games can help raise funds for your Non-Profit Organization"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Filantropia e jogos eletr\u00f4nicos. Esse encontro at\u00e9 poderia ser considerado antigamente como algo improv\u00e1vel, mas hoje \u00e9 uma realidade cada vez mais frequente. E, por meio de um game, h\u00e1 a possibilidade de abrir di\u00e1logo online, principalmente com as gera\u00e7\u00f5es mais novas, para promover o engajamento social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A study by consultancy Accenture, released in April this year, estimated that the direct and indirect value of the gaming industry is greater than <strong>US$ 300 billion<\/strong>, pointing out that this market is bigger than that of music and cinema combined.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the business models in several online games is the sale of calls <strong><em>\u201cskins\u201d <\/em><\/strong><em>(when the image of a game character can be changed, for example, with different clothes, weapons or powers)<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it was through the sale of a<em><strong> \u201cskin\u201d <\/strong><\/em>especially that the company<a href=\"https:\/\/www.riotgames.com\/pt-br\"> <strong>Riot Games <\/strong><\/a>managed to raise money among game players\u00a0<strong><em>League of Legends<\/em>,<\/strong> more of <strong>US$ 6 million <\/strong>to be allocated to social institutions.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/rubenssantana.com\/wp-content\/uploads\/2021\/08\/league-of-legends.jpg\"><img decoding=\"async\" src=\"https:\/\/rubenssantana.com\/wp-content\/uploads\/2021\/08\/league-of-legends.jpg\" alt=\"\" class=\"wp-image-4751\"\/><\/a><figcaption>League of Legends<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Players voted in April <strong>2020 <\/strong>to choose which of the<strong> 46 NGOs<\/strong> selected by the campaign would receive a greater amount of resources, with each of the institutions having already secured at least US$ 10 thousand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Programa Aqui Se Faz, Aqui Se Doa conversou com o publicit\u00e1rio e CEO da equipe de <strong>e-sports Vivo Keyd, Tiago Xisto.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He cited the case of the cell phone game <strong>Cyber Hero<\/strong>, lan\u00e7ado pela Vivo Keyd, no qual foi feita uma parceria com a empresa <strong><a href=\"https:\/\/ribon.io\/\">Ribon<\/a><\/strong> para que as pessoas pudessem, pelo jogo virtual, ajudar projetos sociais reais. Assim, o engajamento feito ao ver um an\u00fancio ou a quantidade de horas jogadas geram doa\u00e7\u00f5es ao terceiro setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tiago explicou que o senso de comunidade no mundo dos games \u00e9 muito grande. Esse cen\u00e1rio \u00e9 prop\u00edcio para gerar apoio para a\u00e7\u00f5es de caridade e para abordar quest\u00f5es sociais importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>People have fun, engage, play, move the community and, in addition to all this, we can embrace a social cause. I see this gaming platform as, in fact, a great communication channel to talk to this young audience. And we can talk about any topic\u201d,<\/em> stated in the interview.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">News Extracted: <a href=\"https:\/\/www.infomoney.com.br\/economia\/apertar-o-play-para-doar-como-games-podem-ajudar-causas-sociais\/\">Infomoney<\/a> per <a href=\"https:\/\/www.infomoney.com.br\/autor\/rodolfo-martino\/\">Rodolfo Stipp Martino<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A study by consultancy Accenture, released in April this year, estimated that the direct and indirect value of the gaming industry is greater than US$ 300 billion, indicating that this market is larger than that of music and cinema combined.<\/p>","protected":false},"author":1,"featured_media":4751,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_joinchat":{"view":"yes"},"footnotes":""},"categories":[467,468,34],"tags":[480,481,482,483,484,485,486,487,488,489,492,493,494,1091,495,251,474,497,498,499,500,501,502,503,504,505,506,507],"class_list":["post-4750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-captacao","category-captacao-de-recursos","category-organizacoes-da-sociedade-civil","tag-3setor","tag-3setorconectado","tag-3setorcuritiba","tag-3setorforte","tag-apae","tag-apaebrasil","tag-apaes","tag-apoiadorcultura","tag-apoiadorcultural","tag-associacao-2","tag-financiador","tag-financiadora","tag-fundacao-2","tag-jogos-online","tag-ministerio-da-saude","tag-ongs","tag-organizacoes-da-sociedade-civil","tag-organizacoessociais","tag-oscip","tag-processo-de-credenciamento","tag-programa-nacional","tag-projetossociais","tag-pronas","tag-pronon","tag-sindicato","tag-terceirosetor","tag-terceirosetorconectado","tag-voluntariado"],"yoast_head":"<!-- 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