{"id":2536,"date":"2020-05-13T14:00:00","date_gmt":"2020-05-13T14:00:00","guid":{"rendered":"http:\/\/rubenssantana.com\/?p=2536"},"modified":"2020-05-13T14:00:00","modified_gmt":"2020-05-13T14:00:00","slug":"quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social","status":"publish","type":"post","link":"https:\/\/ingesto.org.br\/en\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\/","title":{"rendered":"WANT TO BE SUCCESSFUL IN YOUR FUNDRAISING, BUILD SOCIAL CAPITAL"},"content":{"rendered":"<p>I have been working with fundraising for over twenty years, and I constantly come across the following question: <em>\u201c&#8230;mas voc\u00ea possui um grande rede de relacionamento (network) porque n\u00e3o pode s\u00f3 apresentar meu projeto para seus financiadores?\u201d.<\/em> Ent\u00e3o vejamos. Uma pessoa me procura com um projeto, muitas vezes para ele, \u00e9 um <em>\u201cexcelente projeto\u201d. <\/em>Quando digo excelente projeto, sempre coloco entre aspas, porque, para o pai, o projeto \u00e9 sempre lindo, maravilhoso, f\u00e1cil de vender, n\u00e3o h\u00e1 igual em todo planeta terra. E, felizmente ou infelizmente, n\u00e3o interessa necessariamente para o doador, se seu projeto \u00e9 lindo ou maravilhoso, ou se sua institui\u00e7\u00e3o atende dezenas, centenas ou milhares de pessoas com o menor custo poss\u00edvel, muitas vezes com o suor de seus colaboradores mal remunerados ou nem sempre remunerados. O que importa \u00e9 o interesse ou n\u00e3o do financiador\/doador\/colaborador no seu projeto.<\/p>\n\n\n\n<p>How successful is a pickup? It&#039;s not just having <strong>network<\/strong>. My network of relationships from yesterday may no longer be useful for my fundraising today. Building and developing the network of relationships is part of the issue, the most important thing is to develop and maintain the <strong>Share capital<\/strong> da rela\u00e7\u00e3o, isso demanda esfor\u00e7os e investimentos constantes.<\/p>\n\n\n\n<p>Verifiquemos um caso hipot\u00e9tico, por exemplo: Pedro tem um belo projeto e conhece um captador que tem uma rede de relacionamento\/financiadores que possuem ader\u00eancia \u00e0quele tipo de projeto. Basicamente o problema seria ligar um ponto a outro e pronto, simples assim, n\u00e3o? no entanto, \u00e9 exatamente a\u00ed, nessa simplicidade, que mora a dificuldade. No exemplo acima relatado, por uma ironia do destino, o captador acabou apresentando ao Pedro um de seus financiadores. Pedro percebendo que havia uma oportunidade, solicitou ao Financiador daquele captador uma doa\u00e7\u00e3o para o seu projeto. E o financiador acabou realmente fazendo uma doa\u00e7\u00e3o. Assim, nos pr\u00f3ximos projetos, Pedro contatou o financiador recorrentemente, sem sucesso para que ele aportasse em seus novos projetos. Porque Pedro foi infeliz nas solicita\u00e7\u00f5es seguintes, j\u00e1 que aquele financiador lhe tinha sido favor\u00e1vel em um primeiro momento, j\u00e1 que lhe conhecia, sabia da seriedade do seu trabalho? Bem, al\u00e9m de atropelar seu captador, que, a meu ver \u00e9 um erro grav\u00edssimo, ele confundiu a primeira doa\u00e7\u00e3o com o <strong>Share capital<\/strong> your relationship with the financier. What was missing in the relationship? at the very least, it was trust.<\/p>\n\n\n\n<p>O <strong>Share capital<\/strong> it is based exclusively on the relationship of trust, this is missing, the relationship is falling apart. A financier may donate to you once, or may even donate to you sporadically, but that doesn&#039;t make him a partner, until you learn how to win him over, and here lies the second problem, why? Why <strong>trust relationships <\/strong>require <strong>investment<\/strong>. Investment of time, attention, affection, affinities, mutual and reciprocal interests, empathy, requires the ability to give oneself without asking for anything in return, etc., in other words, constant investment in the relationship is necessary. And that&#039;s something many people and many institutions don&#039;t want to do, or can&#039;t do, simply because it&#039;s hard work and demands a lot of time, people and money.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/rubenssantana.com\/wp-content\/uploads\/2020\/05\/sinonimo-confian\u00e7a-se-entregar-em-uma-rela\u00e7\u00e3o.jpg?fit=790%2C790\" alt=\"\" class=\"wp-image-2538\"\/><\/figure><\/div>\n\n\n\n<p>Thus, one of the premises for being a good collector is to build and develop the <strong>Share capital<\/strong> relationship with your donor, investor or financier. In this case we are using here the sociological term of what we call <strong>Share capital<\/strong>, not the accounting concept of social capital.<\/p>\n\n\n\n<p>On Wikipedia <strong>Share capital<\/strong>, It is: <em><a href=\"https:\/\/pt.wikipedia.org\/wiki\/Capital_social\">\u201c\u2026refers to the implicit value of a social network\u2019s internal and external connections\u2026\u201d<\/a><\/em>, and social network here can be online and offline networks.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"481\" height=\"286\" src=\"http:\/\/rubenssantana.com\/wp-content\/uploads\/2020\/05\/captial-social-1.png\" alt=\"\" class=\"wp-image-2540\" srcset=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2020\/05\/captial-social-1.png 481w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2020\/05\/captial-social-1-300x178.png 300w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Share capital<\/strong> It&#039;s something that makes online and offline relationships <strong><em>significant<\/em><\/strong> It is <strong><em>cheerful<\/em><\/strong>. And so that the <strong>Share capital<\/strong> exists is necessary, among other things, <strong><em>trust<\/em><\/strong> It is <strong><em>reciprocity<\/em><\/strong>.<\/p>\n\n\n\n<p>Thus, returning to our case above, Pedro or his Institution had difficulties in retaining the potential financier, simply because there was a lack of trust in the relationship and consequently in the <strong>Share capital<\/strong> of this relationship.<\/p>\n\n\n\n<p>Assim, se voc\u00ea quiser ter uma boa perspectiva de sucesso em sua capta\u00e7\u00e3o, saiba que na rela\u00e7\u00e3o entre doador, seu cheque ou sua doa\u00e7\u00e3o, n\u00e3o se deve confundir com o <strong>Share capital<\/strong> of this relationship, they are disparate and often even antagonistic things. Reversing this logic is a clear recipe for failure, or at the very least, a lot of work with little prospect of loyal recurring revenue.<\/p>\n\n\n\n<p style=\"font-size:10px\">A hug and success to everyone.<\/p>","protected":false},"excerpt":{"rendered":"<p>How successful is a pickup? It&#039;s not just about having a network. My network of relationships from yesterday may no longer be useful for my fundraising today. Building and developing the relationship network is part of the issue, the most important thing is to develop and maintain the Social Capital of the relationship, this requires constant effort and investment.<\/p>","protected":false},"author":1,"featured_media":2537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_joinchat":[],"footnotes":""},"categories":[461,467,468],"tags":[946,589,947,948,949,950,951,952,534],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo","category-captacao","category-captacao-de-recursos","tag-capital-social","tag-captacao-de-recursos","tag-confianca","tag-fidelizacao","tag-fidelizar","tag-network","tag-reciprocidade","tag-rede-de-relacionamentos","tag-sucesso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QUER TER SUCESSO EM SUA CAPTA\u00c7\u00c3O DE RECURSOS, CONSTRUA CAPITAL SOCIAL - Ingesto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingesto.org.br\/en\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QUER TER SUCESSO EM SUA CAPTA\u00c7\u00c3O DE RECURSOS, CONSTRUA CAPITAL SOCIAL - Ingesto\" \/>\n<meta property=\"og:description\" content=\"Qual \u00e9 o sucesso de um captador? N\u00e3o \u00e9 s\u00f3 ter network. Minha rede de relacionamentos de ontem, talvez j\u00e1 n\u00e3o mais sirva para minha capta\u00e7\u00e3o de hoje. Construir e desenvolver a rede de relacionamentos \u00e9 parte da quest\u00e3o, o mais importante \u00e9 desenvolver e manter o Capital Social da rela\u00e7\u00e3o, isso demanda esfor\u00e7os e investimentos constantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ingesto.org.br\/en\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Ingesto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/institutoingesto\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T14:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2020\/05\/confianca.png\" \/>\n\t<meta property=\"og:image:width\" content=\"618\" \/>\n\t<meta property=\"og:image:height\" content=\"308\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ingesto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Ingestos\" \/>\n<meta name=\"twitter:site\" content=\"@Ingestos\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ingesto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ingesto.org.br\\\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ingesto.org.br\\\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\\\/\"},\"author\":{\"name\":\"Ingesto\",\"@id\":\"http:\\\/\\\/ingesto.org.br\\\/en\\\/#\\\/schema\\\/person\\\/b6b24d64bb11f377f79f5f35b9c466dc\"},\"headline\":\"QUER TER SUCESSO EM SUA CAPTA\u00c7\u00c3O DE RECURSOS, CONSTRUA CAPITAL SOCIAL\",\"datePublished\":\"2020-05-13T14:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ingesto.org.br\\\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\\\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"http:\\\/\\\/ingesto.org.br\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ingesto.org.br\\\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ingesto.org.br\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/confianca.png\",\"keywords\":[\"capital social\",\"Capta\u00e7\u00e3o de Recursos\",\"confian\u00e7a\",\"fideliza\u00e7\u00e3o\",\"fidelizar\",\"network\",\"reciprocidade\",\"rede de relacionamentos\",\"Sucesso\"],\"articleSection\":[\"Artigo\",\"Capta\u00e7\u00e3o\",\"Capta\u00e7\u00e3o de Recursos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ingesto.org.br\\\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\\\/\",\"url\":\"https:\\\/\\\/ingesto.org.br\\\/quer-ter-sucesso-em-sua-captacao-de-recursos-construa-capital-social\\\/\",\"name\":\"QUER TER SUCESSO EM SUA CAPTA\u00c7\u00c3O DE RECURSOS, CONSTRUA CAPITAL SOCIAL - 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