{"id":1807,"date":"2021-10-23T07:49:15","date_gmt":"2021-10-23T10:49:15","guid":{"rendered":"https:\/\/futuriodemos.com\/default-demo\/?p=16"},"modified":"2021-10-23T07:49:15","modified_gmt":"2021-10-23T10:49:15","slug":"tres-formas-de-usar-a-tecnologia-no-terceiro-setor-para-conquistar-recursos","status":"publish","type":"post","link":"https:\/\/ingesto.org.br\/en\/tres-formas-de-usar-a-tecnologia-no-terceiro-setor-para-conquistar-recursos\/","title":{"rendered":"THREE WAYS TO USE TECHNOLOGY IN THE THIRD SECTOR TO GAIN RESOURCES"},"content":{"rendered":"

O primeiro ponto que precisamos esclarecer \u00e9 que fazer uma gest\u00e3o profissional de entidades sem fins lucrativos \u00e9 t\u00e3o importante quanto de uma empresa privada. Por muito tempo, acreditou-se que as institui\u00e7\u00f5es que n\u00e3o visam lucro n\u00e3o precisavam de uma administra\u00e7\u00e3o mais apurada, mas n\u00e3o \u00e9 verdade. E para garantir que tudo corra bem, o uso da tecnologia no terceiro setor se torna imprescind\u00edvel.<\/p>\n

However, we are not just talking about using a computer to make spreadsheets. There are several alternatives that can be explored to organize, streamline and facilitate the management of these organizations, especially with regard to attracting and saving financial resources. \u201cIf we are going to use technology, let it be strategically, right? So, when thinking about how to take advantage of it, open your mind to the different options available, from social media to\u00a0management software<\/a><\/strong>. Dessa forma, fica muito mais f\u00e1cil encontrar onde est\u00e3o as oportunidades para tornar o trabalho da entidade sustent\u00e1vel\u201d, ressalta Marcio Tomelin, diretor de Produto e Mercado da\u00a0WK Systems<\/a><\/strong>.<\/p>\n

O especialista no assunto elencou tr\u00eas formas de usar a tecnologia no terceiro setor e garantir os recursos financeiros necess\u00e1rios para desenvolver e manter as atividades funcionando. Confira:<\/p>\n

1 \u2013 Social media<\/strong><\/p>\n

According to the 2018 Global NGO Technology Report, social media is an important part of organizations' communication and fundraising strategy. According to the document, 93% of NGOs around the world have a Facebook page, 77% have a Twitter profile, 56% have a LinkedIn page, 50% have an Instagram profile and 36% publish regularly on their blogs. Furthermore, 71% of entities agree that social media is effective in fundraising and 25% of donors say that networks are the communication tool that most inspires them to donate.<\/p>\n

Given these numbers, if your institution is not yet part of this scenario, it is certainly missing out on several opportunities to strengthen its finances and expand its activities. Take advantage of the fact that most social media is free and present your cause to people. You can, for example, set up an attractive blog and tell the story of your entity, highlighting the activities and benefits it delivers to society.<\/p>\n

Then, create a Facebook page and a Twitter profile to publicize your activities and look for new supporters. Today, it is possible to call people to make donations directly through social media. So, don't wait any longer to use these tools. Look at your entity, see which networks are most adherent to it and use them intelligently.<\/p>\n

2 \u2013 Cloud computing<\/strong><\/p>\n

Com certeza voc\u00ea j\u00e1 ouviu falar sobre computa\u00e7\u00e3o em nuvem. Hoje, essa alternativa tecnol\u00f3gica que possibilita o acesso a arquivos e a execu\u00e7\u00e3o de diferentes tarefas por meio da internet \u00e9 uma \u00f3tima op\u00e7\u00e3o para quem organiza e coordena as atividades de institui\u00e7\u00f5es do terceiro setor. Se falarmos de pessoas que dividem seu tempo entre a filantropia e um neg\u00f3cio pr\u00f3prio ou um emprego ent\u00e3o, a nuvem cai como uma luva.<\/p>\n

And you know what is better? There are several devices that can be used for free, such as tools from Google and Microsoft. When you create a Google account, for example, in addition to email, you also have access to Google Drive, a platform that allows you to create, store and share files with multiple people.<\/p>\n

There is also cloud software, which does not require setting up an IT infrastructure within the organization, as it does not need to be installed on computers or stored in its own databases. All access is via the internet.<\/p>\n

All these facilities not only bring agility in work, but also savings, which is very important, since financial resources, in most cases, are very scarce.<\/p>\n

3 \u2013 Management software<\/strong><\/p>\n

O uso da tecnologia no terceiro setor passa pelo investimento em um\u00a0management software<\/a><\/strong>. \u00c9 de extrema import\u00e2ncia que as entidades possam contar com um sistema que d\u00ea suporte ao trabalho da administra\u00e7\u00e3o, especialmente da parte financeira, proporcionando transpar\u00eancia.<\/p>\n

Como as institui\u00e7\u00f5es do terceiro setor geralmente funcionam por meio de doa\u00e7\u00f5es, saber exatamente o que tem em caixa, o que ainda vai entrar e quando e quais s\u00e3o os gastos, \u00e9 essencial para garantir sua sustentabilidade. Ter os n\u00fameros organizados tamb\u00e9m \u00e9 importante na hora da presta\u00e7\u00e3o de contas das atividades para os patrocinadores.<\/p>\n

Furthermore, being able to generate reports on activities and expenses quickly and simply makes it easier to pass on information to new people interested in collaborating with your cause. With everything in hand, it is very easy to explain the institution's needs and point out exactly what is needed to keep the projects running.<\/p>\n

Press information \u2013<\/strong>\u00a0Word Workshop<\/a><\/strong>:
\nLet\u00edcia Oberger<\/p>","protected":false},"excerpt":{"rendered":"

O primeiro ponto que precisamos esclarecer \u00e9 que fazer uma gest\u00e3o profissional de entidades sem fins lucrativos \u00e9 t\u00e3o importante quanto de uma empresa privada. Por muito tempo, acreditou-se que as institui\u00e7\u00f5es que n\u00e3o visam lucro n\u00e3o precisavam de uma administra\u00e7\u00e3o mais apurada, mas n\u00e3o \u00e9 verdade. E para garantir que tudo corra bem, o […]<\/p>\n","protected":false},"author":1,"featured_media":349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_joinchat":[],"footnotes":""},"categories":[29],"tags":[79,134,168,180],"class_list":["post-1807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-computacao-nas-nuvens","tag-midias-sociais","tag-software-de-gestao","tag-tecnologa"],"yoast_head":"\nTR\u00caS FORMAS DE USAR A TECNOLOGIA NO TERCEIRO SETOR PARA CONQUISTAR RECURSOS - Ingesto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingesto.org.br\/en\/tres-formas-de-usar-a-tecnologia-no-terceiro-setor-para-conquistar-recursos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TR\u00caS FORMAS DE USAR A TECNOLOGIA NO TERCEIRO SETOR PARA CONQUISTAR RECURSOS - Ingesto\" \/>\n<meta property=\"og:description\" content=\"O primeiro ponto que precisamos esclarecer \u00e9 que fazer uma gest\u00e3o profissional de entidades sem fins lucrativos \u00e9 t\u00e3o importante quanto de uma empresa privada. 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