{"id":1806,"date":"2021-10-23T07:48:55","date_gmt":"2021-10-23T10:48:55","guid":{"rendered":"https:\/\/futuriodemos.com\/default-demo\/?p=14"},"modified":"2021-10-23T07:48:55","modified_gmt":"2021-10-23T10:48:55","slug":"especialista-da-dicas-para-3o-setor-atender-exigencias-do-governo","status":"publish","type":"post","link":"https:\/\/ingesto.org.br\/en\/especialista-da-dicas-para-3o-setor-atender-exigencias-do-governo\/","title":{"rendered":"Expert gives tips for the 3rd sector to meet government requirements"},"content":{"rendered":"
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Comprovar o impacto e retorno do investimento social. Dedicar bastante aten\u00e7\u00e3o \u00e0 transpar\u00eancia e \u00e0 governan\u00e7a. Buscar editais privados e internacionais. Investir em marketing digital. Verificar a possibilidade de estender-se para o setor 2.5.<\/p>\n<\/div>\n

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Essas s\u00e3o cinco dicas para as organiza\u00e7\u00f5es da sociedade civil, feitas pela diretora-executiva da Ink Inspira, Carla Dami\u00e3o. A organiza\u00e7\u00e3o \u00e9 especialista em gest\u00e3o de projetos e parceira do Pr\u00eamio Empreendedor Social.<\/p>\n<\/div>\n

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According to her, these guidelines can be followed so that the sector is prepared for the demands of Jair Bolsonaro's government. The executive director had already addressed, in an interview with Folha in February, some of the expectations for changes in management.<\/p>\n<\/div>\n

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FIND OUT THE TIPS GIVEN:<\/p>\n<\/div>\n

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1) PROVE YOUR IMPACT AND RETURN ON SOCIAL INVESTMENT<\/p>\n<\/div>\n

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A diretora-executiva da Ink Inspira afirmou que \u00e9 importante se resguardar sobre qualquer movimento que possa descredibilizar o trabalho das organiza\u00e7\u00f5es sociais. A avalia\u00e7\u00e3o de impacto bem elaborada e feita de forma ex-post (por terceiros) tem o peso de uma auditoria e ainda se torna um importante documento para o planejamento estrat\u00e9gico do terceiro setor, aponta.<\/p>\n<\/div>\n

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“A Avalia\u00e7\u00e3o de Impacto Social visa demonstrar os resultados e o retorno do investimento aportado aos projetos. Em outubro de 2018, saiu oficialmente uma cartilha da Controladoria Geral da Uni\u00e3o com as boas pr\u00e1ticas esperadas para a avalia\u00e7\u00e3o de impacto. Esse e outros sinais demonstram uma tend\u00eancia do governo, continua<\/p>\n<\/div>\n

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2) A LOT OF ATTENTION TO TRANSPARENCY AND GOVERNANCE<\/p>\n<\/div>\n

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Ela destacou que, com foco na prote\u00e7\u00e3o e credibilidade, n\u00e3o podem ser esquecidas as quest\u00f5es da transpar\u00eancia e da boa governan\u00e7a.<\/p>\n<\/div>\n

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By using public resources, CSOs must always follow principles such as legality, impersonality, morality, publicity and efficiency, typical of public administration and provided for in the Constitution, he states.<\/p>\n<\/div>\n

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Como a responsabilidade pela fiscaliza\u00e7\u00e3o \u00e9 do poder p\u00fablico, \u00e9 importante que organiza\u00e7\u00f5es que nunca foram fiscalizadas fiquem atentas e se ad\u00e9quem \u00e0 normativa. A fiscaliza\u00e7\u00e3o \u00e9 feita por uma comiss\u00e3o fiscalizadora que deve emitir um relat\u00f3rio de avalia\u00e7\u00e3o do servi\u00e7o prestado pela organiza\u00e7\u00e3o social.<\/p>\n<\/div>\n

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According to Carla Dami\u00e3o, \u201cif there is well-founded evidence of mismanagement of public assets or money, those responsible for supervision may request the blocking of the entity's assets and the seizure of the assets of its directors.<\/p>\n<\/div>\n

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She also advises that if the organization does not feel capable of carrying out this analysis, it should seek consultancy that can help it diagnose the current situation. Pointing out gaps and helping the organization to bring everything up to date. Ink Inspira also provides this consultancy, called 'organizational diagnosis'.<\/p>\n<\/div>\n

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3) SEARCH PRIVATE AND INTERNATIONAL NOTICES<\/p>\n<\/div>\n

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Another point highlighted by the executive director is not to depend solely on one source of resources. But for organizations that developed through public notices, it is a good tip to start looking for notices from private companies and even international notices.<\/p>\n<\/div>\n

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Editais privados s\u00e3o fornecidos pela iniciativa privada com ou sem fins lucrativos. Neles, os repasses de recursos financeiros v\u00eam de empresas e organiza\u00e7\u00f5es da sociedade civil, como associa\u00e7\u00f5es, funda\u00e7\u00f5es, institutos e ag\u00eancias de coopera\u00e7\u00e3o internacional. Os financiadores internacionais podem ter v\u00e1rias origens: s\u00e3o ag\u00eancias governamentais de pa\u00edses desenvolvidos, ag\u00eancias da ONU, ONGs, de pequenas a grandes, que financiam projetos no mundo todo. Nesse caso, h\u00e1 desde a Funda\u00e7\u00e3o Bill & Melinda Gatesao Fundo Guarda-Chuva Vermelho (Red Umbrella Fund).\u0094<\/p>\n<\/div>\n

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4) INVEST IN DIGITAL MARKETING<\/p>\n<\/div>\n

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Carla Dami\u00e3o aponta que uma boa imagem \u00e9 sempre bem-vinda, principalmente em tempo dif\u00edceis e que o marketing social pode ajudar a organiza\u00e7\u00e3o a se fortalecer, a trazer novos investidores, a ganhar a simpatia do p\u00fablico e at\u00e9 mesmo a aumentar seu leque de receitas.<\/p>\n<\/div>\n

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O conceito de marketing de causa ainda est\u00e1 muito relacionado \u00e0s empresas que usam essa estrat\u00e9gia para ampliar suas vendas enquanto contribu\u00edrem para uma causa social, por\u00e9m, o marketing de causa e suas ferramentas podem contribuir muito para a mobiliza\u00e7\u00e3o de recursos das OSCs. J\u00e1 existem diversas a\u00e7\u00f5es de marketing digital que visam fortalecer a sustentabilidade financeira das organiza\u00e7\u00f5es do terceiro setor atrav\u00e9s de programas de doa\u00e7\u00e3o e eventos com fins de capta\u00e7\u00e3o.”<\/p>\n<\/div>\n

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5) CHECK POSSIBILITY OF EXTENSION TO SECTOR 2.5<\/p>\n<\/div>\n

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Segundo a diretora-executiva da Ink Inspira, para as organiza\u00e7\u00f5es que possuem algum tipo de produto ou servi\u00e7o que j\u00e1 \u00e9 ou poderia ser comercializado, uma boa op\u00e7\u00e3o \u00e9 come\u00e7ar a estudar o setor 2.5, como forma complementar de renda.<\/p>\n<\/div>\n

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A ideia n\u00e3o \u00e9 ‘trocar de CNPJ’, mas abrir uma empresa complementar que poderia, como finalidade principal do neg\u00f3cio, ser a principal doadora da organiza\u00e7\u00e3o. A ideia \u00e9 poder cobrar pre\u00e7os mais competitivos ampliando a margem de receita que ser\u00e1 revertida para a OSC. Para iniciar esse processo \u00e9 importante iniciar um plano de neg\u00f3cios e compreender a viabilidade e sustentabilidade do modelo. Caso exista possibilidade de ganho e equipe preparada para atuar, a nova empresa pode se tornar um bra\u00e7o essencial da organiza\u00e7\u00e3o que funciona como sua aliada na capta\u00e7\u00e3o de recurso<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Comprovar o impacto e retorno do investimento social. Dedicar bastante aten\u00e7\u00e3o \u00e0 transpar\u00eancia e \u00e0 governan\u00e7a. Buscar editais privados e internacionais. Investir em marketing digital. Verificar a possibilidade de estender-se para o setor 2.5. Essas s\u00e3o cinco dicas para as organiza\u00e7\u00f5es da sociedade civil, feitas pela diretora-executiva da Ink Inspira, Carla Dami\u00e3o. A organiza\u00e7\u00e3o \u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_joinchat":[],"footnotes":""},"categories":[29],"tags":[76,101,130,131,146],"class_list":["post-1806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cnpj","tag-editais","tag-marketing","tag-marketing-digital","tag-osc"],"yoast_head":"\nEspecialista d\u00e1 dicas para 3.\u00ba setor atender exig\u00eancias do governo - Ingesto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingesto.org.br\/en\/especialista-da-dicas-para-3o-setor-atender-exigencias-do-governo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Especialista d\u00e1 dicas para 3.\u00ba setor atender exig\u00eancias do governo - Ingesto\" \/>\n<meta property=\"og:description\" content=\"Comprovar o impacto e retorno do investimento social. 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