{"id":1653,"date":"2017-10-12T16:00:42","date_gmt":"2017-10-12T16:00:42","guid":{"rendered":"http:\/\/rubenssantana.com\/?p=1653"},"modified":"2017-10-12T16:00:42","modified_gmt":"2017-10-12T16:00:42","slug":"inovacao-e-fazer-diferente","status":"publish","type":"post","link":"https:\/\/ingesto.org.br\/en\/inovacao-e-fazer-diferente\/","title":{"rendered":"Innovation means doing things differently"},"content":{"rendered":"

Innovation means doing things differently<\/h2>\n

The need for change for Upcoming Political Campaigns<\/h2>\n

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In this podcast we are dealing with the need for new politicians to innovate, to do things differently if they want to survive the next campaigns. Many politicians who already have a \u201ccaptive\u201d electorate, so to speak, will still be able to maintain themselves for a while longer through the traditional model. of political campaigns, but they will certainly have more and more difficulties.<\/p>\n

Three factors that will impact upcoming campaigns<\/p>\n

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  1. Lack of resources, we will increasingly have fewer resources for political campaigns;<\/li>\n
  2. Greater surveillance of voters, the internet has provided this surveillance and monitoring structure and is increasingly sophisticated;<\/li>\n
  3. The migration from street campaigns to internet campaigns.<\/li>\n<\/ol>\n

    The internet has its own language, just trying to bring traditional campaign models to the internet is a mistake, such a model will certainly be doomed to failure. Networks and social media have different language, it is necessary to know how to read, interpret, produce, reproduce and do something new and different, otherwise the weak rate will grow exponentially.<\/p>\n

    To be successful on social media, roughly speaking, you need three things:<\/p>\n

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    1. Quality content that promotes engagement, loyalty and re-propagation;<\/li>\n
    2. Need for monitoring;<\/li>\n
    3. Collection, processing and analysis of your content to produce more, better and more efficient content.<\/li>\n<\/ol>\n

      Errors: The correct word is sparse (who saves or saves, little)<\/em>, and not paco.<\/p>\n

      A hug and success.<\/p>\n