{"id":1614,"date":"2017-10-04T22:29:29","date_gmt":"2017-10-04T22:29:29","guid":{"rendered":"http:\/\/rubenssantana.com\/?p=1614"},"modified":"2017-10-04T22:29:29","modified_gmt":"2017-10-04T22:29:29","slug":"o-que-procurar-nos-dados-das-suas-redes-sociais","status":"publish","type":"post","link":"https:\/\/ingesto.org.br\/en\/o-que-procurar-nos-dados-das-suas-redes-sociais\/","title":{"rendered":"What to look for in your Social Media data"},"content":{"rendered":"

What to look for in your Social Media data<\/strong><\/h2>\n
Connecting people globally through social media and blogs has become an integral part of every company's marketing strategy and is gaining acceptance at an increasing rate. According to the latest social media research from\u00a0Nielsen<\/a>\u00a0<\/strong>Social media has managed to make headway on the internet as one of the most popular online activities. Almost two-thirds of the world's population are visiting social media and websites and blogs. Research shows that people are investing almost 10% of all time on the Internet, using\u00a0social networking sites, blogs and microblogs<\/em>\u00a0. These statistics suggest that websites\u00a0social media<\/strong>\u00a0It is\u00a0blogs<\/strong>\u00a0have become an integral part of the\u00a0global online experience<\/strong>\u00a0.<\/div>\n

\"An\u00e1lise<\/p>\n

Large volumes of data are being generated on social networking sites, including\u00a0Twitter, Facebook, Linkedin<\/strong>\u00a0and others. This data is used to understand how people behave when they are browsing. Behavior analysis has been a rapidly expanding area of \u200b\u200bresearch in recent years. Different analytical techniques are being used to create user profiles with information such as\u00a0initial location of<\/em>\u00a0user,\u00a0gender, age, regional origin, expertise, location preferences, company preferences<\/em>\u00a0and etc. Social media data providers are using\u00a0web trackers<\/strong>\u00a0It is\u00a0data extraction services<\/a>\u00a0to extract accurate information based on\u00a0specific keywords, profiles, groups<\/em>\u00a0It is\u00a0interests<\/em>\u00a0to name a few.<\/p>\n

Sentiment Analysis<\/strong>\u00a0or\u00a0Opinion Mining technician <\/strong>is being used to measure the contextual polarity of a\u00a0tweet, Facebook post<\/em>. This helps determine whether a certain text is positive, negative or neutral or has other variants. The most advanced techniques can now analyze more complex content. Several companies are using Sentiment Analysis<\/em> <\/strong>to track your\u00a0products, services<\/em>\u00a0and its reputation among the public. The researchers are\u00a0extracting data from Twitter for Sentiment Analysis<\/a>\u00a0 to get the general community's opinion on a specific topic.\u00a0Tweets<\/em> are being analyzed to determine sentiment at different levels. These tweets, blogs and other posts provide the relevant insights for conducting market research.\u00a0Sentiment Analysis<\/em><\/strong> can be used to determine sentiment at multiple levels. O Twitter Sentiment analysis<\/em> <\/strong>can be identified as positive, negative or neutral, revealing the mood and preferences of the general public. To analyze sentiment, data scientists and data and behavior analysis professionals need to analyze the tone of conversations with the help of social media monitoring and web tracking services.<\/p>\n

Scraping Social Media sites is helping in the study of individuals, groups, organizations and the behavior of individuals while they select and purchase products. Today, all brands need to recognize demographic factors such as age and gender when evaluating consumers' social behavior online. Several companies are focusing on behavioral targeting<\/strong> to offer the right purchasing option based on your users' online behavior. This information helps improve the profitability of e-commerce websites or business applications. Based on the study of past behavior, companies can now offer solutions to many recurring problems that occurred in the past and can be analyzed and interpreted with new analysis engines.<\/p>\n

\"Coletando<\/p>\n

Social media tracking<\/strong>\u00a0With the aim of extracting relevant information, it helps companies obtain important information for competitive analysis. Customizable tracking, along with social media content indexing and navigation, helps in gathering comments, product or service reviews, complaints, brand monitoring, brand analysis, and so on. Innovative methods and technologies are being used to analyze user-generated data on different social networking sites. IT helps gauge the overall community sentiment towards a particular brand. Scan customer reviews and opinions on different social networking sites like LinkedIn, Instagram, Twitter<\/em> <\/strong>and others, it is a tedious task as these sites have complex structures across the platform Prompt <\/a>Cloud<\/a>. The team has this experience to provide desired data using efficient processes and tools. Not only\u00a0existing customers, social media monitoring<\/em>\u00a0It can also help identify potential customers and help engage with them, leading to a higher conversion rate by stimulating their interest in the company's products or services.<\/p>\n

Brand monitoring is the key to building customer association and positioning your brand in the era of massive competition. Monitoring your\u00a0competitors<\/strong>\u00a0and the\u00a0competitive information gathering<\/strong>\u00a0help you increase your business strategy. This helps analyze your brand online by tracking feedbacks<\/em> about your brand. It is known as Social Media Listening<\/em> <\/strong>and helps identify key industry and competitive trends and issues. Identifying key influencers around your brand can help you make a noticeable impact.<\/p>\n

Social media monitoring<\/a>\u00a0is an important aspect of\u00a0monitoring<\/strong>\u00a0in\u00a0brand<\/strong>\u00a0. It has great significance in the escalation of\u00a0Brand awareness<\/strong>\u00a0It is\u00a0Brand Recall <\/strong><\/em>through the domain of social networks. Knowing your customer's online reaction helps you protect your company's reputation and deliver on your promises.\u00a0produto\/servi\u00e7o<\/strong>.<\/p>\n

\"Collect-Brand-reviews-customer-feedback\"<\/p>\n

Today, we have some robust tools and well-developed techniques that help in collecting and tracking tweets<\/em><\/strong> and other publications about your brand on the internet. This helps you gain in-depth knowledge about threats to your business as well as emerging business opportunities. These\u00a0social media monitoring tools<\/a> offer real-time services, enabling companies to improve, discover and reinvent to retain or add customers. These cutting-edge technology tools have trackers that search the internet for conversations about your brand from major social media platforms like\u00a0Twitter, Facebook, LinkedIn<\/strong>\u00a0and some others.<\/p>\n

Understanding user behavior<\/strong>\u00a0When connecting to social media is significant for a number of reasons. Studying user behavior allows for the evaluation of existing systems and can lead to better website design and client contracting methods. It is vital for every business to listen to their customers or users. Eventually, a name becomes a brand when it builds its strategy along the public sentiment of the very people it is targeting.<\/p>\n

There are many tools for monitoring networks and social media, however, there are hundreds of other tools, online or offline, that are used to monitor networks and social media. Some paid, some free, some easier to use, some more difficult, some more intuitive and others not so much. Therefore, choosing a good tool to analyze your networks is essential. It is important to analyze several tools and check which one best suits your needs and profile.<\/p>\n

We have already tested dozens and dozens of tools, it really is a difficult choice, we would say very difficult, and for a series of factors, among them:<\/p>\n

    \n
  1. Falta de transpar\u00eancia na coleta de dados – Talvez esse seja um dos piores problemas, pois 98% das ferramentas n\u00e3o informa de forma verdadeira e concreta como ela raspas as bases de dados das APIs das redes sociais. J\u00e1 percebemos que na maioria dos casos, as raspagens acabam trazendo muito lixo e muita informa\u00e7\u00e3o, que n\u00e3o deixa de ser importante, mas que est\u00e3o totalmente fora do escopo do que se est\u00e1 trabalhando ou do objetivo central da coleta;<\/li>\n
  2. A lot of repeated content \u2013 If you want to carry out a more reliable analysis, you will have to get your hands dirty and clean up your information base a lot, as a lot of content is duplicated, tripled, etc. If there is no cleaning, your report will show false results;<\/li>\n
  3. A lot of rubbish \u2013 There is a lot of information that is scraped, and that is really rubbish, especially the interventions that were carried out by robots. I'm not saying that this information isn't important, it's even important within a global perspective, to understand the use of these mechanisms. Now, many times these posts, comments, likes, etc., were not made by humans but by machines that are simply replicating content mechanically.<\/li>\n<\/ol>\n

    So, as you can see, social media monitoring is not an easy task. Tools can help, but unfortunately, for now, human intervention in cataloguing, filtering, cleaning, managing and valuing content is essential.<\/p>\n

    A hug to everyone.<\/p>\n

    Rubens Santana<\/p>","protected":false},"excerpt":{"rendered":"

    O que procurar nos dados das suas Redes Sociais Conectar pessoas globalmente atrav\u00e9s de redes sociais e blogs tornou-se parte integrante da estrat\u00e9gia de marketing de todas as empresas e ganha aceita\u00e7\u00e3o a um ritmo crescente.\u00a0De acordo com as \u00faltimas pesquisas sobre as m\u00eddias sociais da\u00a0Nielsen\u00a0as m\u00eddias sociais conseguiram avan\u00e7ar na internet como uma das […]<\/p>\n","protected":false},"author":1,"featured_media":1325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_focuskw":"O que procurar nos dados das suas Redes Sociais","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_joinchat":[],"footnotes":""},"categories":[769,771,773],"tags":[793,652,134,794],"class_list":["post-1614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analise-comportamental","category-analise-de-midias-sociais","category-analise-de-redes-sociais","tag-analise","tag-comportamento","tag-midias-sociais","tag-redes-sociais"],"yoast_head":"\nO que procurar nos dados das suas Redes Sociais - 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