{"id":12787,"date":"2023-09-08T11:52:20","date_gmt":"2023-09-08T14:52:20","guid":{"rendered":"https:\/\/ingesto.org.br\/?p=12787"},"modified":"2023-09-08T11:54:15","modified_gmt":"2023-09-08T14:54:15","slug":"estatisticas-de-doacoes-de-caridade-em-2023","status":"publish","type":"post","link":"https:\/\/ingesto.org.br\/en\/estatisticas-de-doacoes-de-caridade-em-2023\/","title":{"rendered":"Charitable Giving Statistics in 2023"},"content":{"rendered":"<p>Below is statistical data on donations to Non-Profit Organizations in the United States in 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Estat\u00edsticas de caridade<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>31% dos doadores em todo o mundo doam a ONG, organiza\u00e7\u00f5es sem fins lucrativos e institui\u00e7\u00f5es de caridade localizadas fora do seu pa\u00eds de resid\u00eancia.<\/li>\n\n\n\n<li>41% donate in response to natural disasters.<\/li>\n\n\n\n<li>A doa\u00e7\u00e3o de educa\u00e7\u00e3o registou um crescimento relativamente mais lento (3,6 por cento) em compara\u00e7\u00e3o com as fortes taxas de crescimento registadas na maioria dos anos p\u00f3s-recess\u00e3o.&nbsp;Em cada um dos anos de 2014 e 2015, a doa\u00e7\u00e3o \u00e0 educa\u00e7\u00e3o cresceu mais de 8 por cento.<\/li>\n\n\n\n<li>Donations to international affairs, human services, and public society benefit organizations grew. This growth occurs despite relatively few well-publicized natural disasters, which often increase contributions to these types of organizations.<\/li>\n\n\n\n<li>Institui\u00e7\u00f5es de caridade ambientais e animais;&nbsp;organiza\u00e7\u00f5es de artes, cultura e humanidades;&nbsp;organiza\u00e7\u00f5es sem fins lucrativos de assuntos internacionais;&nbsp;e as causas de sa\u00fade registaram os maiores saltos nas contribui\u00e7\u00f5es.<\/li>\n\n\n\n<li>O total de doa\u00e7\u00f5es de caridade cresceu 4,1% em 2016 e 5% em 2017.<\/li>\n\n\n\n<li>As doa\u00e7\u00f5es da funda\u00e7\u00e3o em 2016 aumentaram para US$ 58,28 bilh\u00f5es \u2013 um aumento de 3,5% em rela\u00e7\u00e3o a 2015.<\/li>\n\n\n\n<li>As doa\u00e7\u00f5es para institui\u00e7\u00f5es de caridade para a educa\u00e7\u00e3o aumentaram 6,2%, para US$ 58,9 bilh\u00f5es (14% de todas as doa\u00e7\u00f5es).<\/li>\n\n\n\n<li>As doa\u00e7\u00f5es para institui\u00e7\u00f5es de caridade de servi\u00e7os humanos aumentaram 5,1%, para US$ 50,06 bilh\u00f5es (12% de todas as doa\u00e7\u00f5es).<\/li>\n\n\n\n<li>Foundations saw an increase of % to $45.89 billion (11% of all donations).<\/li>\n\n\n\n<li>As institui\u00e7\u00f5es de caridade de sa\u00fade registaram um aumento de 15,5%, para 38,27 mil milh\u00f5es de d\u00f3lares (9% de todas as doa\u00e7\u00f5es).<\/li>\n\n\n\n<li>As institui\u00e7\u00f5es de caridade de benef\u00edcio da sociedade p\u00fablica registaram um aumento de 7,8%, para 29,59 mil milh\u00f5es de d\u00f3lares (7% de todas as doa\u00e7\u00f5es).<\/li>\n\n\n\n<li>As doa\u00e7\u00f5es para institui\u00e7\u00f5es de caridade internacionais diminu\u00edram 4,4%, para US$ 22,97 bilh\u00f5es (6% de todas as doa\u00e7\u00f5es).<\/li>\n\n\n\n<li>Arts, Culture and Humanities saw an increase of 8.7%, to $19.51 billion (5% of all donations).<\/li>\n\n\n\n<li>As institui\u00e7\u00f5es de caridade que se concentram no Meio Ambiente\/Animais tiveram um aumento de 7,2%, para US$ 11,83 bilh\u00f5es (3% de todas as doa\u00e7\u00f5es).<\/li>\n\n\n\n<li>Historicamente, os grupos religiosos receberam a maior parte das doa\u00e7\u00f5es de caridade.&nbsp;Isto continuou a ser verdade em 2016. Com o aumento de 2,9% nas doa\u00e7\u00f5es este ano, 31% de todas as doa\u00e7\u00f5es, ou 127,37 mil milh\u00f5es de d\u00f3lares, foram para organiza\u00e7\u00f5es religiosas.&nbsp;Muitas dessas contribui\u00e7\u00f5es podem ser atribu\u00eddas a pessoas que doam ao seu local de culto local.<\/li>\n\n\n\n<li>Em 2017, a maior fonte de doa\u00e7\u00f5es de caridade veio de indiv\u00edduos, com US$ 281,86 bilh\u00f5es, ou 72% do total de doa\u00e7\u00f5es;&nbsp;seguidas por funda\u00e7\u00f5es (US$ 58,28 bilh\u00f5es\/15%), legados (US$ 30,36 bilh\u00f5es\/8%) e corpora\u00e7\u00f5es (US$ 18,55 bilh\u00f5es\/5%).<\/li>\n\n\n\n<li>Em 2016, a maior parte dos d\u00f3lares de caridade foi para religi\u00e3o (32%), educa\u00e7\u00e3o (16%), servi\u00e7os humanos (12%), funda\u00e7\u00f5es doadoras (11%) e sa\u00fade (9%).<\/li>\n\n\n\n<li>Environmental and animal protection organizations experienced the largest increase in donations in 2016, receiving 7.2% more than the previous year.<\/li>\n\n\n\n<li>As doa\u00e7\u00f5es de caridade representaram 2,1% do produto interno bruto em 2016.<\/li>\n\n\n\n<li>Historicamente, as doa\u00e7\u00f5es de caridade aumentam cerca de um ter\u00e7o mais r\u00e1pido que o mercado de a\u00e7\u00f5es.<\/li>\n\n\n\n<li>Aproximadamente 91% das fam\u00edlias com alto patrim\u00f4nio l\u00edquido doam para institui\u00e7\u00f5es de caridade.<\/li>\n\n\n\n<li>Em m\u00e9dia, os doadores com elevado patrim\u00f3nio l\u00edquido doaram 25.509 d\u00f3lares para institui\u00e7\u00f5es de caridade em 2015. Em compara\u00e7\u00e3o, os agregados familiares da popula\u00e7\u00e3o em geral doaram em m\u00e9dia 2.520 d\u00f3lares.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">School Fundraising Statistics<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"920\" height=\"590\" src=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/fundos-escolares.png\" alt=\"\" class=\"wp-image-12789\" srcset=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/fundos-escolares.png 920w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/fundos-escolares-300x192.png 300w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/fundos-escolares-768x493.png 768w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/fundos-escolares-600x385.png 600w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>56% of the country&#039;s public schools have at least one appeal to donors on their website.<\/li>\n\n\n\n<li>School groups raise more than US$ 1.5 billion every year by selling various products.<\/li>\n\n\n\n<li>Fundraising for traditional products represents about 80% of the dollars school groups use to provide \u201cextras\u201d to their schools.<\/li>\n\n\n\n<li>67% of directors defer fundraising decisions to their PTO or PTA, although experts believe this hands-off approach actually harms the<br>successful fundraising.<\/li>\n\n\n\n<li>71%&#039;s parents said they sold fundraising products to friends, family and co-workers.<\/li>\n\n\n\n<li>Schools&#039; 35% earn on average between US$ 0 and US$ 5,000 in annual earnings from fundraising, while 27.1% earn more than US$ 75,000.<\/li>\n\n\n\n<li>As contribui\u00e7\u00f5es de caridade para faculdades e universidades nos Estados Unidos aumentaram apenas 1,7% em<br>2016.<\/li>\n\n\n\n<li>US$41 billion was raised for colleges and universities in 2016, up from US$40.30 billion raised in 2015.<\/li>\n\n\n\n<li>The top 20 fundraising institutions together raised US$ 11.12 billion, 27.1% of the 2016 total.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Doa\u00e7\u00f5es de caridade para igrejas<\/h3>\n\n\n\n<p>As doa\u00e7\u00f5es \u00e0 religi\u00e3o (definidas como doa\u00e7\u00f5es espec\u00edficas a congrega\u00e7\u00f5es, denomina\u00e7\u00f5es, sociedades mission\u00e1rias e meios de comunica\u00e7\u00e3o religiosos) t\u00eam permanecido consistentemente como o maior benefici\u00e1rio de doa\u00e7\u00f5es de caridade na Am\u00e9rica.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/mao.jpg\" alt=\"\" class=\"wp-image-12790\" srcset=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/mao.jpg 600w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/mao-300x169.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>49% of all church donation transactions are made by card.<\/li>\n\n\n\n<li>8\/10 people who donate to churches have no credit debt.<\/li>\n\n\n\n<li>60% are willing to give digitally to their churches.<\/li>\n\n\n\n<li>Tithers represent only 10-25 percent of a normal congregation.<\/li>\n\n\n\n<li>Churches that accept online tithing increase overall giving by 32%.<\/li>\n\n\n\n<li>Only 5% tithe and 80% of Americans give just 2% of their income.<\/li>\n\n\n\n<li>Christians are donating 2.5% of income; during the Great Depression it was 3.3%.<\/li>\n\n\n\n<li>Only 3-5% of Americans who give to their local church do so through regular tithing.<\/li>\n\n\n\n<li>When surveyed, 17% of Americans say they tithe regularly.<\/li>\n\n\n\n<li>For families earning more than US$ 75 thousand, 1% of them donated at least 10% in tithing.<\/li>\n\n\n\n<li>3 out of 4 people who don&#039;t go to church donate to non-profit organizations.<\/li>\n\n\n\n<li>The average donation made by adults attending Protestant churches in the US is about US$$17 per week.<\/li>\n\n\n\n<li>37% of regular churchgoers and evangelicals do not give money to the church.<\/li>\n\n\n\n<li>17% of American families have reduced the amount they give to their local church.<\/li>\n\n\n\n<li>7% of churchgoers decreased regular giving by 20% or more.<\/li>\n\n\n\n<li>About 10 million tithe payers in the US donate US$ 50 billion annually to churches and non-profit organizations.<\/li>\n\n\n\n<li>77% of those who tithe give 11% to 20% or more of their income, much more than the baseline of 10%.<\/li>\n\n\n\n<li>7 out of 10 tithe payers do so based on their gross income and not their net income.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Demografia de doa\u00e7\u00f5es de caridade<\/h3>\n\n\n\n<p>Qual faixa et\u00e1ria doa mais para institui\u00e7\u00f5es de caridade?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Y generation<\/strong><\/h5>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-y.jpg\" alt=\"\" class=\"wp-image-12791\" style=\"width:521px;height:391px\" width=\"521\" height=\"391\" srcset=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-y.jpg 1000w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-y-300x225.jpg 300w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-y-768x577.jpg 768w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-y-600x451.jpg 600w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>that&#039;s 25.9% of the US population.<\/li>\n\n\n\n<li>40% dos doadores Millennials est\u00e3o inscritos em um programa de doa\u00e7\u00f5es mensais.<\/li>\n\n\n\n<li>26% gave tribute gifts.<\/li>\n\n\n\n<li>46% donate to crowdfunding campaigns.<\/li>\n\n\n\n<li>15% donated at #GivingTuesday 2017.<\/li>\n\n\n\n<li>16% donate through Facebook fundraising tools.<\/li>\n\n\n\n<li>64% volunteers locally and 9% internationally.<\/li>\n\n\n\n<li>55% participate in fundraising events.<\/li>\n\n\n\n<li>11% of total donations in the US comes from Millennials<\/li>\n\n\n\n<li>84% dos Millennials doam para institui\u00e7\u00f5es de caridade, doando uma m\u00e9dia anual de US$ 481 para 3,3 organiza\u00e7\u00f5es.<\/li>\n\n\n\n<li>Millennials are active on their phones and are more responsive to text messages and social media, but they rarely check personal emails or respond to voice calls.<\/li>\n\n\n\n<li>Millennials are more likely to contribute to work-sponsored initiatives, give via mobile devices and watch online videos before making a gift.<\/li>\n\n\n\n<li>47% of Millennials donated through an organization&#039;s website in 2016.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Generation X<\/strong><\/h5>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-x.webp\" alt=\"\" class=\"wp-image-12792\" style=\"width:390px;height:260px\" width=\"390\" height=\"260\" srcset=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-x.webp 660w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-x-300x200.webp 300w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-x-650x433.webp 650w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/geracao-x-600x400.webp 600w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>that&#039;s 20.4% of the US population.<\/li>\n\n\n\n<li>49% dos doadores da Gera\u00e7\u00e3o X est\u00e3o inscritos num programa de doa\u00e7\u00f5es mensais.<\/li>\n\n\n\n<li>31% give tribute gifts.<\/li>\n\n\n\n<li>45% donate to crowdfunding campaigns.<\/li>\n\n\n\n<li>14% donated at #GivingTuesday 2017.<\/li>\n\n\n\n<li>19% donate through Facebook fundraising tools.<\/li>\n\n\n\n<li>64% volunteers locally and 8% internationally.<\/li>\n\n\n\n<li>56% participate in fundraising events.<\/li>\n\n\n\n<li>Gen Xers are more likely to fundraise for a cause, make a pledge, and donate their time to an organization.<\/li>\n\n\n\n<li>Gen X prefers texting or voice calling. These donors regularly check their email and stay updated on their social media feeds.<\/li>\n\n\n\n<li>The email generated 31% of online donations made by Gen Xers<\/li>\n\n\n\n<li>59% da Gera\u00e7\u00e3o Z s\u00e3o inspirados a doar para institui\u00e7\u00f5es de caridade por meio de uma mensagem\/imagem que viram nas redes sociais.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Baby Boomers<\/strong><\/h5>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"430\" src=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/Baby-Boomers.jpg\" alt=\"\" class=\"wp-image-12793\" srcset=\"https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/Baby-Boomers.jpg 620w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/Baby-Boomers-300x208.jpg 300w, https:\/\/ingesto.org.br\/wp-content\/uploads\/2023\/09\/Baby-Boomers-600x416.jpg 600w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>represent 23.6% of the US population.<\/li>\n\n\n\n<li>49% dos doadores Baby Boomer est\u00e3o inscritos em um programa de doa\u00e7\u00f5es mensais.<\/li>\n\n\n\n<li>41% give tribute gifts.<\/li>\n\n\n\n<li>35% donate to crowdfunding campaigns.<\/li>\n\n\n\n<li>15% donated at #GivingTuesday 2017.<\/li>\n\n\n\n<li>21% donate through Facebook fundraising tools.<\/li>\n\n\n\n<li>71% volunteers locally and 9% internationally.<\/li>\n\n\n\n<li>58% participate in fundraising events.<\/li>\n\n\n\n<li>24% dos&nbsp;Boomers&nbsp;dizem que foram promovidos para fazer uma doa\u00e7\u00e3o online por causa da mala direta que receberam.<\/li>\n\n\n\n<li>72% dos Boomers doam para institui\u00e7\u00f5es de caridade, doando uma m\u00e9dia anual de US$ 1.212 para 4,5 organiza\u00e7\u00f5es.<\/li>\n\n\n\n<li>Boomers answer voice calls, check emails regularly, and also use text messaging and social media. Although initially slow to adopt new technologies, they adopt them quickly once they do.<\/li>\n\n\n\n<li>Boomers are more likely to make recurring donations on a monthly, quarterly or annual basis.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Greatest Generation&nbsp;<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>is 11.8% of the US population.<\/li>\n\n\n\n<li>30% of donors over 75 say they have donated online in the last 12 months and, on average, donate 25% more frequently than younger generations.<\/li>\n\n\n\n<li>88% da&nbsp;maior gera\u00e7\u00e3o&nbsp;doa para institui\u00e7\u00f5es de caridade, doando uma m\u00e9dia anual de US$ 1.367 para 6,2 organiza\u00e7\u00f5es.<\/li>\n\n\n\n<li>They represent 26% of total US donations<\/li>\n\n\n\n<li>Most prefer voice calls and direct mail. These donors are late adopters of email and typically do not use text messaging or social media.<\/li>\n\n\n\n<li>Older adults are more likely to donate through direct mail campaigns and physical goods.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Estat\u00edsticas e tend\u00eancias de voluntariado<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Approximately 63 million Americans \u2014 25% of the adult population \u2014 donate their time, talents, and energy to make a difference.<\/li>\n\n\n\n<li>O valor nacional do tempo de voluntariado em 2016 \u00e9 de US$ 24,14 por hora.&nbsp;Por outras palavras, os americanos contribuem com 193 mil milh\u00f5es de d\u00f3lares do seu tempo para as nossas comunidades.<\/li>\n\n\n\n<li>A taxa de voluntariado diminuiu 0,4% para 24,9% em 2016.<\/li>\n\n\n\n<li>Women volunteer at higher rates (27.8%) than men (21.8%).<\/li>\n\n\n\n<li>People between 35 and 44 years old and between 45 and 54 years old are most likely to volunteer (28.9% and 28%, respectively), while people between 20 and 24 years old have the lowest rates (18 ,4%).<\/li>\n\n\n\n<li>On average, people spend an average of 52 hours a year volunteering their time.<\/li>\n\n\n\n<li>72% of volunteers are involved with just one organization, while 18.3% are involved with two.<\/li>\n\n\n\n<li>The top four national volunteer activities are collecting or distributing food (24.2%), fundraising or selling items to raise money (23.9%), general labor or transportation (18.8%), and tutoring or teaching (17. 9%).<\/li>\n\n\n\n<li>As quatro principais \u00e1reas de voluntariado s\u00e3o para organiza\u00e7\u00f5es religiosas (34,1%), educacionais (26%), servi\u00e7o social (14,9%) e sa\u00fade (7,3%).<\/li>\n\n\n\n<li>42.1% of people became volunteers at their primary organization after being asked to volunteer.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Estat\u00edsticas gerais de doa\u00e7\u00f5es de caridade<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30% of annual giving occurs in December.<\/li>\n\n\n\n<li>10% of annual donations occur in the last 3 days of the year.<\/li>\n\n\n\n<li>77% believes that everyone can make a difference by supporting causes.<\/li>\n\n\n\n<li>4,5 \u00e9 o n\u00famero m\u00e9dio de institui\u00e7\u00f5es de caridade que cada pessoa apoia.<\/li>\n\n\n\n<li>64% of donations are made by women.<\/li>\n\n\n\n<li>69% of the population donates.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Corporate Giving Statistics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Corporate giving in 2021 increased to US$20.77 billion \u2013 an increase of 8.0% from 2019.<\/h4>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Corporate Giving Trends and Developments<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>39% of the companies surveyed indicated plans to expand their workplace giving programs over the next two years.<\/li>\n\n\n\n<li>More than 49% of nonprofit respondents identified workplace giving as a growth strategy for their organization.<\/li>\n\n\n\n<li>Over the past three years, the percentage of Russell 1000 companies offering corporate gifts has grown by 11.8%.<\/li>\n\n\n\n<li>97% of donors want flexibility about where and how they give to causes important to them through corporate giving programs.<\/li>\n\n\n\n<li>93% of nonprofit organizations believe they can increase the amount of money they raise through corporate donations.<\/li>\n\n\n\n<li>The new auto-send functionality is projected to generate an 80% increase in matching donation revenue for organizations using Double the Donation tools.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Corporate Giving Technology Statistics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Double the Donation is the largest provider of donation matching tools for nonprofits and educational institutions working with 78% of the largest nonprofits in the United States.<\/li>\n\n\n\n<li>More than US$50 million has been invested over the past two years in new CSR startups to help expand matching grants, voluntary grants and other corporate giving offerings.<\/li>\n\n\n\n<li>The three largest legacy CSR providers for corporations are YourCause, CyberGrants, and Benevity, although collectively they support less than 25% of all corporate giving programs.<\/li>\n\n\n\n<li>Four of the fastest-growing CSR providers are Millie, Point, Selflessly, and Givinga, all of which have integrations with Double the Donation to help increase matching gift usage rates.<\/li>\n\n\n\n<li>Nonprofits using matching donation software to identify eligible donors result in 77% more donations being flagged as eligible for matching and can double or even triple an organization&#039;s matching donation revenue due to better identification and utilization rates higher.<\/li>\n\n\n\n<li>Nonprofits that use 360MatchPro&#039;s automation tools in their fundraising strategy increase their matching gift revenue by more than 61%.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Corporate Donation Blocks<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only 1.31% of individual donations are matched at the nonprofit average, although more than 10% are eligible for corporate matching.<\/li>\n\n\n\n<li>78% dos doadores n\u00e3o sabem se sua empresa oferece um programa de doa\u00e7\u00f5es equiparadas.<\/li>\n\n\n\n<li>16% dos doadores sabem que sua empresa tem um programa, mas n\u00e3o t\u00eam certeza se s\u00e3o eleg\u00edveis ou n\u00e3o sabem como enviar sua solicita\u00e7\u00e3o git correspondente.<\/li>\n\n\n\n<li>8% dos doadores sabem que sua empresa tem um programa, sabem que s\u00e3o eleg\u00edveis&nbsp;<em>It is<\/em>&nbsp;sabem como enviar sua solicita\u00e7\u00e3o de doa\u00e7\u00e3o correspondente.<\/li>\n\n\n\n<li>Only 19% companies include more than one paragraph in their equivalent gift programs in easily accessible employee handbooks or training materials and on their websites.<\/li>\n\n\n\n<li>80% das organiza\u00e7\u00f5es sem fins lucrativos afirmaram ter dificuldade em construir parcerias corporativas fortes e estrat\u00e9gias de doa\u00e7\u00e3o no local de trabalho com pessoal e recursos limitados.<\/li>\n<\/ul>\n\n\n\n<p>With all these hurdles, the best way for nonprofits to increase their matching gift revenue is to use the service&nbsp;<a href=\"https:\/\/doublethedonation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Double the Donation.&nbsp;<\/a>Companies should also make sure to use a&nbsp;&nbsp;<a href=\"https:\/\/doublethedonation.com\/matching-gift-software-vendors\/\" target=\"_blank\" rel=\"noreferrer noopener\">CSR provider with auto-ship enabled&nbsp;<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Workplace Giving Statistics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os programas de doa\u00e7\u00f5es equivalentes para funcion\u00e1rios s\u00e3o o programa de doa\u00e7\u00f5es corporativas mais procurado pelos funcion\u00e1rios.<\/li>\n\n\n\n<li>67% of the Fortune 500 companies offer matching gift programs, with this number growing each of the last 3 years.<\/li>\n\n\n\n<li>Nearly 27 million people work for companies that offer matching gift programs.<\/li>\n\n\n\n<li>Approximately US$5 billion is raised annually through workplace giving, with over 50% of that amount coming from employee matching giving programs.<\/li>\n\n\n\n<li>An estimated US$ 2 to 3 billion is donated annually through matching grant programs, with US$ 4 to US$ 7 billion unclaimed each year<\/li>\n\n\n\n<li>Employee corporate donations accounted for 12% of total corporate cash contributions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Online Giving Trends<\/h3>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Overall online fundraising revenue grew by 23% in 2017.<\/h5>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Estat\u00edsticas de doa\u00e7\u00f5es de caridade online mostram crescimento<\/h5>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/nonprofitssource.com\/wp-content\/uploads\/2018\/07\/Online-Charitable-Giving-Statistics-2018-Nonprofits-Source.png\" alt=\"Estat\u00edsticas de doa\u00e7\u00f5es de caridade on-line de 2018 - fonte para organiza\u00e7\u00f5es sem fins lucrativos\"\/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Online donations grew by 12.1% in 2017.<\/li>\n\n\n\n<li>Online donations have seen consistent growth year after year:\n<ul class=\"wp-block-list\">\n<li>2012: US$ 19.2 billion<\/li>\n\n\n\n<li>2013: US$ 21.2 billion<\/li>\n\n\n\n<li>2014: US$ 24.1 billion<\/li>\n\n\n\n<li>2015: US$ 25.8 billion<\/li>\n\n\n\n<li>2016: US$ 27.8 billion<\/li>\n\n\n\n<li>2017: US$ 31 billion<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>54% of donors around the world prefer to donate online with a credit or debit card.\n<ul class=\"wp-block-list\">\n<li>11% prefer direct mail.<\/li>\n\n\n\n<li>11% prefer money.<\/li>\n\n\n\n<li>10% prefer bank\/wire transfer.<\/li>\n\n\n\n<li>9% prefer Paypal.<\/li>\n\n\n\n<li>4% prefer mobile app\/wallet.<\/li>\n\n\n\n<li>1% prefere mensagem de texto.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>$ 128&nbsp;&nbsp;d\u00f3lares \u00e9 o valor m\u00e9dio da doa\u00e7\u00e3o online.<\/li>\n\n\n\n<li>$ $326 is the average annual total of donations for recurring donors.<\/li>\n\n\n\n<li>67% of non-profit organizations around the world are prepared to accept online donations.<\/li>\n\n\n\n<li>On December 31st, online donations are concentrated between 12pm and 7pm.<\/li>\n\n\n\n<li>On December 31st, online donations are concentrated between 12pm and 7pm.<\/li>\n\n\n\n<li>P\u00e1ginas de doa\u00e7\u00e3o com marca personalizada aninhadas no site de uma organiza\u00e7\u00e3o sem fins lucrativos arrecadam 6 vezes mais dinheiro.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Online Fundraising Statistics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overall online revenue increased by 23% in 2017, accelerating from the previous year&#039;s growth of 15%.<\/li>\n\n\n\n<li>All monitored sectors saw online revenue growth of at least 15%, with particularly large gains for environmental (34%) and rights (37%) nonprofits.<\/li>\n\n\n\n<li>Nonprofits received an average of 28% more online gifts in 2017 than in 2016.<\/li>\n\n\n\n<li>Em m\u00e9dia, 38% dos doadores que fizeram uma doa\u00e7\u00e3o online para uma organiza\u00e7\u00e3o sem fins lucrativos em 2016 fizeram uma doa\u00e7\u00e3o online novamente para essa organiza\u00e7\u00e3o sem fins lucrativos em 2017.<\/li>\n\n\n\n<li>A reten\u00e7\u00e3o foi de 25% para os doadores que fizeram a sua primeira doa\u00e7\u00e3o em 2016 e de 60% para os doadores repetidos (que deram pelo menos uma doa\u00e7\u00e3o antes de 2016 e novamente em 2016).<\/li>\n\n\n\n<li>Unique gift revenue increased by 19% in 2017.<\/li>\n\n\n\n<li>Remarketing on Facebook, Google Adsense, Twitter or LinkedIn can increase traffic to your donation pages.<\/li>\n\n\n\n<li>In one case study, a nonprofit used Facebook Custom Audiences to generate 63% more online donations.<\/li>\n\n\n\n<li>Revenue from monthly donations grew by 23%, compared to 13% growth from one-time donations.<\/li>\n\n\n\n<li>Pre-selecting monthly donations on your donation page can increase monthly donation conversions by up to 35%.<\/li>\n\n\n\n<li>Email messages accounted for 26% of all online revenue.<\/li>\n\n\n\n<li>Live chat support increases audience engagement rates to generate 45% more opt-in conversions.<\/li>\n\n\n\n<li>For every 1,000 fundraising messages sent, nonprofits raised US$ 42.\n<ul class=\"wp-block-list\">\n<li>There were noticeable differences in this metric according to the size of the nonprofits. Small nonprofits (fewer than 100,000 email subscribers) received US$ 71 per 1,000 fundraising emails sent; Medium nonprofits (100,000\u2013500,000 email subscribers) received US$ 36; and large nonprofits (500,000+ subscribers) received US$ 32.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">General Online Giving Statistics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apenas 3% das institui\u00e7\u00f5es de caridade classificam o seu conselho de administra\u00e7\u00e3o e&nbsp;<a href=\"https:\/\/nonprofitssource.com\/content-marketing-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">executive leadership as having digital knowledge<\/a>&nbsp;.<\/li>\n\n\n\n<li>66% das institui\u00e7\u00f5es de caridade est\u00e3o preocupadas em perder oportunidades de arrecada\u00e7\u00e3o de fundos digitais.<\/li>\n\n\n\n<li>Direct mail motivated 36% more donors to donate online in 2016 compared to the previous year.<\/li>\n\n\n\n<li>51% of wealthy donors (more than US$ 200 thousand) prefer to donate online.<\/li>\n\n\n\n<li>34% of nonprofits paid for social media advertising.<\/li>\n\n\n\n<li>21% of donations are made directly via social media.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Digital Ad Statistics for Nonprofits<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nonprofit spending on digital ads increased by 19% in 2021, with organizations spending about US$ 0.06 for every dollar raised online.<\/li>\n\n\n\n<li>Search ads (like&nbsp;<a href=\"https:\/\/nonprofitssource.com\/services\/google-ad-grants-management\/\">Google Ads<\/a>&nbsp;) have the highest ROI for nonprofits using paid advertising, with an average ROI of US$ 4.78.<\/li>\n\n\n\n<li>Google processes around 3.7 billion search queries every day and holds over 84% of the desktop search engine market.<\/li>\n\n\n\n<li>98% of searchers click on a result on page 1 of Google search results.<\/li>\n\n\n\n<li>Microsoft search engines (including Bing and Yahoo!) have about 11.5% of the desktop search engine market share.<\/li>\n\n\n\n<li>O programa Google Ad Grants doou mais de US$ 10 bilh\u00f5es em publicidade gratuita para sua plataforma de publicidade paga para mais de 115.000 organiza\u00e7\u00f5es sem fins lucrativos em mais de 50 pa\u00edses.<\/li>\n\n\n\n<li>For Google Ads, advocacy groups and nonprofits have an average cost per click (CPC) of US$ 1.43.<\/li>\n\n\n\n<li>View-through revenue (revenue from donors who viewed but did not click on an ad) represents 35% of all donations from digital ads.<\/li>\n\n\n\n<li>In 2021, return on ad spend (ROAS) was highest for Search ads (US$ 3.72). Display ROAS was US$ 0.59, while social media ROAS was US$ 0.57.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Giving Tuesday 2018 Statistics<\/h3>\n\n\n\n<p>The next Giving Tuesday event will be held on December 3, 2018.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giving Tuesday raised US$ 380 million dollars online, an increase of 38% or US$ 106 million from 2017.<\/li>\n\n\n\n<li>14.2 billion&nbsp;<a href=\"https:\/\/nonprofitssource.com\/social-media-marketing-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">of social media impressions<\/a>&nbsp;.<\/li>\n\n\n\n<li>More than 150 countries participated in Giving Tuesday<\/li>\n\n\n\n<li>Giving Tuesday continues to grow year after year:\n<ul class=\"wp-block-list\">\n<li>2012: US$ 10.1 million<\/li>\n\n\n\n<li>2013: US$ 28 million<\/li>\n\n\n\n<li>2014: US$ 45.7 million<\/li>\n\n\n\n<li>2015: US$ 116.7 million<\/li>\n\n\n\n<li>2016: US$ 168-US$ 177 million<\/li>\n\n\n\n<li>2017: US$ 274 million<\/li>\n\n\n\n<li>2019: US$ 380 million<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>O Facebook arrecadou mais de US$ 125 milh\u00f5es para caridade no Giving Tuesday, um aumento de 178% ou US$ 80 milh\u00f5es em rela\u00e7\u00e3o a 2017. O<br>Facebook and PayPal matched US$ 7 million in donations to US nonprofits Giving Tuesday. Up to US$ 20,000 per donor and US$ 250,000 per non-profit organization.<\/li>\n\n\n\n<li>The biggest Giving Tuesday payment processing platforms:\n<ul class=\"wp-block-list\">\n<li><strong>Facebook<\/strong>&nbsp;: US$ 125 million, up from US$ 45 million (+178%) last year.<\/li>\n\n\n\n<li><strong>PayPal<\/strong>&nbsp;: US$ 98 million, up from US$ 64 million (+53%) last year.<\/li>\n\n\n\n<li><strong>Blackbaud<\/strong>&nbsp;: US$ 62.6 million, up from US$ 60.90 million (+2.80%) last year.<\/li>\n\n\n\n<li><strong>DonorPerfect:<\/strong>&nbsp;US$ 35.20 million processed in 2018.<\/li>\n\n\n\n<li><strong>Elegant<\/strong>&nbsp;: US$ 15.40 million processed in 2018.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>46% of donors around the world have never heard of #GivingTuesday.<\/li>\n\n\n\n<li>The average value of online gifts exceeded US$ 134.00.<\/li>\n\n\n\n<li>17% das visualiza\u00e7\u00f5es de formul\u00e1rios de doa\u00e7\u00e3o online ocorreram em um dispositivo m\u00f3vel.<\/li>\n\n\n\n<li>Religious nonprofits now receive the highest percentage of online donations #GivingTuesday.<\/li>\n\n\n\n<li>The five main issues discussed: public and social benefit, human services, education, health, environment and animals.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Engagement on Nonprofit Websites<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For every 1,000 website visitors, a non-profit organization raises US$ 612.<\/li>\n\n\n\n<li>Nonprofits raised US$ 1.13 per website visitor in 2017.<\/li>\n\n\n\n<li>International non-profits raised the most, US$ 4.11 per visitor, while the rights sector had the lowest revenue per visitor, with US$ 0.31.<\/li>\n\n\n\n<li>No geral, 1,1% dos visitantes do site fizeram uma doa\u00e7\u00e3o, um aumento de 18% em rela\u00e7\u00e3o a 2016.<\/li>\n\n\n\n<li>Website traffic decreased slightly in 2017, with 1.4% fewer visitors per month.<\/li>\n\n\n\n<li>Half of nonprofit website traffic came from cellphone and tablet users.<\/li>\n\n\n\n<li>Mobile devices accounted for 40% of all visitors, tablets accounted for 10%, and desktop users accounted for the other 50%.<\/li>\n\n\n\n<li>The share of mobile traffic increased by 9% compared to 2016, while the share of visitors using desktop or laptop computers decreased by 4%.<\/li>\n\n\n\n<li>Nonprofit homepages took an average of 3,181 seconds to load, while donation pages took 2,816 seconds to load.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Monthly Donation Statistics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>45% dos doadores inscreveram-se num programa de doa\u00e7\u00f5es mensais.<\/li>\n\n\n\n<li><a href=\"https:\/\/nonprofitssource.com\/online-donations\/\">A doa\u00e7\u00e3o online<\/a>&nbsp;monthly average is US$ 52 (US$ 624 per year), compared to the one-time donation average of US$ 128.<\/li>\n\n\n\n<li>Monthly donation income increased by 40% in 2017.<\/li>\n\n\n\n<li>Monthly donations represented 14% of all online revenue in 2016 and 16% of online revenue in 2017.<\/li>\n\n\n\n<li>Donors who make recurring donations give 42% more annually compared to one-time donations.<\/li>\n\n\n\n<li>52% dos Millennials s\u00e3o mais propensos a doar mensalmente do que uma grande doa\u00e7\u00e3o \u00fanica.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Online Crowdfunding Statistics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>41% have donated to crowdfunding campaigns that benefit individuals.<\/li>\n\n\n\n<li>16% dos crowdfunders doam menos dinheiro para NGS, NPOs e institui\u00e7\u00f5es de caridade devido ao seu apoio financeiro a campanhas de crowdfunding.<\/li>\n\n\n\n<li>14% of donors around the world created an online peer-to-peer fundraising campaign.<\/li>\n\n\n\n<li>US$ 9,237.55 is the average amount a non-profit crowdfunding campaign raises.<\/li>\n\n\n\n<li>US$ 568 is the average amount individuals raise through crowdfunding.<\/li>\n\n\n\n<li>On average, 8 people donate to an individual crowdfunding campaign.<\/li>\n\n\n\n<li>O tamanho m\u00e9dio da doa\u00e7\u00e3o para uma campanha de crowdfunding \u00e9 de US$ 66.<\/li>\n\n\n\n<li>17% of crowdfunding donations are made on mobile devices.<\/li>\n\n\n\n<li>Campaigns that manage to reach 30% of their goal in the first week are more likely to be successful.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media is a critical factor in crowdfunding success: for every order of magnitude increase in the number of Facebook friends (10, 100, 1,000), the probability of success increases dramatically (from 9% to 20% to 40%).<\/li>\n\n\n\n<li>&nbsp;Individuals between the ages of 24 and 35 are much more likely to participate in crowdfunding campaigns; those over 45 are significantly less likely to support campaigns.<\/li>\n\n\n\n<li>There is an average increase of 35% in donations when there is a crowdfunding thermometer.<\/li>\n\n\n\n<li>62% of donors who donate to crowdfunding campaigns are new to crowdfunding.<\/li>\n\n\n\n<li>300-500; the average word count in the campaign description for projects that raise the most money.<\/li>\n\n\n\n<li>Campaign owners raise 3x more if they update supporters every 5 days.<\/li>\n\n\n\n<li>The average number of updates a successful campaign owner posts is 4.<\/li>\n\n\n\n<li>Crowdfunding campaigns get 126% more donations when owners update backers.<\/li>\n\n\n\n<li>Campaigns shared less than 2 times have a 97% chance of failure.<\/li>\n\n\n\n<li>Crowdfunding campaigns with personal videos raise 150% than those without videos.<\/li>\n\n\n\n<li>Mais da metade das pessoas que recebem um e-mail sobre uma campanha de crowdfunding fizeram uma doa\u00e7\u00e3o.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Charitable Giving Statistics in 2023. Statistical Data on Donations to Nonprofit Organizations in the United States.<\/p>","protected":false},"author":1,"featured_media":12788,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"give_campaign_id":0,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_joinchat":[],"footnotes":""},"categories":[28,29],"tags":[2488,97,2485,2484,2486,764],"class_list":["post-12787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-noticias","tag-baby-boomers","tag-doacoes","tag-estados-unidos","tag-estatisticas","tag-fundos-escolares","tag-geracao-z"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estat\u00edsticas de doa\u00e7\u00f5es de caridade em 2023 - Ingesto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ingesto.org.br\/en\/estatisticas-de-doacoes-de-caridade-em-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estat\u00edsticas de doa\u00e7\u00f5es de caridade em 2023 - Ingesto\" \/>\n<meta property=\"og:description\" content=\"Estat\u00edsticas de doa\u00e7\u00f5es de caridade em 2023. 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